The man behind Moshi Monsters and UK's answer to Walt Disney, Michael Acton Smith, quits as Mind Candy CEO to take up creative role at company
Image: Emilie Sandy
All good things have to come to an end eventually - or do they? We were greeted with the news today that Mind Candy founder Michael Acton Smith is to step down as company’s CEO to take up a more creative role at the groundbreaking entertainment firm. Never one to do things by the book, Smith - the man responsible for global phenomenon Moshi Monsters and our very first cover star - expressed his love for Mind Candy via a video posted on the company's website but put to bed some recent rumours about his future.
“I wanted to give a quick video message about some bizarre rumours that have been swirling around,” said Smith.
“Apparently I’m going to be leaving Mind Candy, which, I just want to for the record say is 100% not true. I love this company. I’m obsessed with it. I’ve been running it for ten years and if you cut me I bleed jelly beans."
Smith went onto explain that as Mind Candy had become more complex - growing from one product to multiple brands with staff all over the world - the challenges were such that he felt it right to take a step back.
"It probably doesn’t come as too much of a surprise to anyone who has worked with me and I think maybe it’s time I moved into a more creative role to manage the creative side of Mind Candy rather than the operations side," he said.
Smith revealed that Divinia Knowles, Mind Candy's COO, will take up presidential duties until a new CEO from outside the organisation is found. We at Elite Business would like to congratulate Knowles and hope that Smith's new creative role will mean we - along with our children - are treated to a new generation of exciting family entertainment.