Threading the path
Nicola Barron says that perfecting the Homemade London brand early on was key to its success
Freelancers want to feel valued
For some freelancers, you’ll never be more than a source of pay-cheques, but that doesn’t mean that you can’t build loyal relationships and inspire people to go the extra mile for you
This year there will be less talking, more doing
In her first column of 2013, Elite Business’s diarist tells us how a self-help book helped her focus on plans for the year ahead
Getting past the take-off turbulence
In Nicola Barron’s household, the first year of Homemade London is referred to as the ‘dark age’
How do you find what makes people part with cold, hard cash?
The second instalment of columns from EB columnist Nicola Barron explores the difference between what customers say they want, and what actually pays the bills
Keeping it fresh
Nicola Barron discovered that redesigning her company’s website is an excellent way to galvanise her plans for the future
In 2013, I’m putting my money where my mouth is
It’s important to be passionate about what you do, but it’s equally important to charge appropriately, says Nicola Barron
Will it be lonely this Christmas?
It’s hard to know if the festive season will be full of Christmas cheer or if it’ll turn out to be a bit of a turkey
Sorry shouldn’t be the hardest word
Customers don’t expect businesses to be infallible. But when mistakes are made, an apology may be all that’s needed to avert disaster
In the beginning, there was a business plan...
Each month entrepreneur Nicola Barron tells us stories from the coalface of running her craft workshop business, Homemade London
