Word-of-mouth begins with friends in the right places
Recommendations only come about after some serious face-to-face at the start and making good on your business promise
Why it doesn't pay to rush customers and partners
Whilst most startups are used to rapid iteration, when it comes to clients you need to be prepared to take it slower
Funny business: how humour can boost team spirit and drive innovation
Humour on the job can help team bonding – and can even provide fertile ground for ideas to flourish
Feeding the need for business diversity and equality
Having a balanced workforce came easily to Dressipi and it helped foster the team spirit by way of business equality and diversity. As do ‘Burger Thursdays’
Interns, beers and formal Thursdays: getting your startup through a long hot summer
While for your typical startup August is a chance to enjoy the laid-back, lazy summer, at Dressipi nothing could be further from the truth. Donna Kelly tells us about the traditions helping the team keep up their energy levels
Management lessons from motherhood
Business lessons can come from the most unexpected places: even from the mouths of babes
The networking effect
Networking gives a business owner the opportunity to get helpful feedback on challenges they’re facing – but they should give as good as they get
In the bag: perfecting the sales pipeline
If start-ups are to clinch those all-important first customers, they must perfect their sales pipelines
