Video may have killed the radio star but will it also replace text-based messaging?
Speaking at Advertising Week Europe, Nick Bell, VP of content at Snapchat, urged marketers to leave the sandwich board at home and enter into human conversations with consumers
Research from LinkedIn finds that 98% of top salespeople believe social media is essential for closing deals
Four out of five marketers and advertisers plan to increase their use of social media next year despite many being unsure how to measure its success
Facebook’s attempt at tackling ad blocking is the boldest move by a technology company to date – but will it be enough?
With some vloggers bringing in audiences of millions, few brands can afford to ignore the opportunities partnering with a YouTube star can bring
Convinced your customers’ enthusiasm for your business is infectious? The K-factor can tell you if you’re right
Getting the most out of social campaigns relies on genuine creativity and a true understanding of what makes your audience tick