Having seen the fate of traditional retailers unable to change with the times, new businesses must be ready to leverage the power of AI
Following the Cambridge Analytica scandal many Brits are distrustful of Facebook and other social media, according to the7stars
The Cambridge Analytica fallout has resulted in fewer consumers trusting social media than the government. For startups and SMEs, this means taking a careful look at their online marketing
Rather than going for the biggest stars, many marketers are turning their attention to influencers with smaller – but highly engaged – networks
Whether you own an Echo Dot or not, it’s easy to see virtual assistants will change retail experiences. The question is how
The rapper felt censored by Instagram and rejoined Twitter instead. But what does it mean for Twitter to be associated with an everything-goes attitude and how big is the loss of an influencer like 50 Cent really?
Before jumping on the bandwagon, marketers should consider if it’s right for their audience and suited to their brand
Social media startup Vero’s new feature allows anyone with the app, whether watching at home or from the frow, to instantly buy the clothes they see during London Fashion Week on their phone