Before jumping on the bandwagon, marketers should consider if it’s right for their audience and suited to their brand
Social media startup Vero’s new feature allows anyone with the app, whether watching at home or from the frow, to instantly buy the clothes they see during London Fashion Week on their phone
Facebook’s attempt at tackling ad blocking is the boldest move by a technology company to date – but will it be enough?
With some vloggers bringing in audiences of millions, few brands can afford to ignore the opportunities partnering with a YouTube star can bring
Rather than going for the biggest stars, many marketers are turning their attention to influencers with smaller – but highly engaged – networks
Video may have killed the radio star but will it also replace text-based messaging?
Speaking at Advertising Week Europe, Nick Bell, VP of content at Snapchat, urged marketers to leave the sandwich board at home and enter into human conversations with consumers
Research from LinkedIn finds that 98% of top salespeople believe social media is essential for closing deals