What startups can learn from 50 Cent leaving Instagram amid revenge porn allegation

Tuesday, 15 May 2018 Eric Johansson

The rapper felt censored by Instagram and rejoined Twitter instead. But what does it mean for Twitter to be associated with an everything-goes attitude and how big is the loss of an influencer like 50 Cent really?

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Is now the time to get Snapchat-savvy?

Thursday, 06 April 2017 Andrew Girdwood

Before jumping on the bandwagon, marketers should consider if it’s right for their audience and suited to their brand

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Startup unveils Buy Now button allowing the fash pack to buy clothes straight from the catwalk

Tuesday, 20 September 2016 Eric Johansson

Social media startup Vero’s new feature allows anyone with the app, whether watching at home or from the frow, to instantly buy the clothes they see during London Fashion Week on their phone

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No more bad ads?

Friday, 12 August 2016 Maria Barr

Facebook’s attempt at tackling ad blocking is the boldest move by a technology company to date – but will it be enough?

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Will SMEs change their marketing as trust in social media plummets?

Friday, 04 May 2018 Eric Johansson

The Cambridge Analytica fallout has resulted in fewer consumers trusting social media than the government. For startups and SMEs, this means taking a careful look at their online marketing

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Good things come in small packages: the appeal of micro-influencers

Tuesday, 04 April 2017 Maria Barr

Rather than going for the biggest stars, many marketers are turning their attention to influencers with smaller – but highly engaged – networks

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Facebook launches video-only app for those aged 21 or under

Monday, 22 August 2016 Maria Barr

Video may have killed the radio star but will it also replace text-based messaging?

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‘Don’t shout; tell stories,’ says Snapchat

Wednesday, 20 April 2016 Josh Russell

Speaking at Advertising Week Europe, Nick Bell, VP of content at Snapchat, urged marketers to leave the sandwich board at home and enter into human conversations with consumers

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