It was a bad day when a social media giant became inaccessible without warning and serves as a salient warning about network resilience.
Every year we see new technologies and trends emerging with the potential to disrupt the world of business, transform marketing and changing customer expectations.
For a long time, personal branding was seen as something exclusive to those already well-known and established within their field.
Why small businesses should tap into the power of social media
Social media platform Instagram is trialling hiding the number of likes. We asked experts what this could mean for brands who rely on the social platform for marketing
Diversity and inclusivity, mental health and authenticity were highlighted as challenges for this rapidly growing part of the marketing industry, where consumers are expected to spend $15bn by 2022.
Facebook recently caused waves by changing the name of its parent company to Meta, with big plans to pursue opportunities in the virtual world of “the metaverse”.
Social media has become an essential channel for almost all businesses.
2019 was another exciting year for social media, as the introduction of new algorithms and platform features.
LUSH has bid farewell to its social media channels in the UK. While some deem it a bridge too far, should entrepreneurs head in the same direction as the cosmetics company too? We asked a few experts