Three new and exciting ways brands are using AI on social media
From scanning Instagram for pics of your products to connecting with influencers, using AI can boost your marketing efforts considerably
Four ways virtual assistants will impact the customer experience
Whether you own an Echo Dot or not, it’s easy to see virtual assistants will change retail experiences. The question is how
What startups can learn from 50 Cent leaving Instagram amid revenge porn allegation
The rapper felt censored by Instagram and rejoined Twitter instead. But what does it mean for Twitter to be associated with an everything-goes attitude and how big is the loss of an influencer like 50 Cent really?
Is now the time to get Snapchat-savvy?
Before jumping on the bandwagon, marketers should consider if it’s right for their audience and suited to their brand
Is your business ready to talk to robots?
Having seen the fate of traditional retailers unable to change with the times, new businesses must be ready to leverage the power of AI
Your handling of personal data sucks – or at least 42% of Brits think so
Following the Cambridge Analytica scandal many Brits are distrustful of Facebook and other social media, according to the7stars
Will SMEs change their marketing as trust in social media plummets?
The Cambridge Analytica fallout has resulted in fewer consumers trusting social media than the government. For startups and SMEs, this means taking a careful look at their online marketing
Good things come in small packages: the appeal of micro-influencers
Rather than going for the biggest stars, many marketers are turning their attention to influencers with smaller – but highly engaged – networks
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