Once upon a time, growing your reputation was simple. Deliver on your promises, communicate with clients, and boom… you’ve got a sustainable business.
Trick or treat? No matter your preference, these Halloween marketing campaigns seek to satisfy even Dracula’s bloodthirsty appetite
While The Three Lions are a game away from the World Cup final and big companies are celebrating by offering freebies, we dig into the risks they may have if the trophy comes back to Britain
New research discovers poor communication, among other factors, have contributed to declining corporate reputations
New figures from Thinkbox reveal why so many sectors are still spending money to connect with people on the small screen
There will be many Elite Business readers who want more publicity to build credibility and generate leads for their business but lack the budget for a PR campaign.
After the ASA (Advertising Standards Agency) declared Ford’s newest marketing effort could promote dangerous driving, the car maker has been forced to swerve away from its latest advert
As the hopes of England supporters get higher each day, excitement was on another level as the international football team defeated Sweden – a result that saw IKEA dragged into the mix
Ahead of International Women’s Day, the craft-beer brewer has announced a pink-labelled version of its iconic Punk IPA. However, not everyone is happy about the campaign
A third of marketers fear that they are failing to properly target their audience in light of the new political realities, according to a new Greenlight survey