How to get your business noticed by the national media

Thursday, 31 October 2019 Tim Prizeman

There will be many Elite Business readers who want more publicity to build credibility and generate leads for their business but lack the budget for a PR campaign.

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Ford’s new advert gets rejected over fears it could spark road rage

Thursday, 25 October 2018 Abbie Jukes

After the ASA (Advertising Standards Agency) declared Ford’s newest marketing effort could promote dangerous driving, the car maker has been forced to swerve away from its latest advert

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All businesses can learn from IKEA’s response to rowdy England fans following World Cup win over Sweden

Tuesday, 10 July 2018 Zen Terrelonge

As the hopes of England supporters get higher each day, excitement was on another level as the international football team defeated Sweden – a result that saw IKEA dragged into the mix

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BrewDog's launch of Pink IPA to raise awareness about inequality splits opinions

Wednesday, 07 March 2018 Eric Johansson

Ahead of International Women’s Day, the craft-beer brewer has announced a pink-labelled version of its iconic Punk IPA. However, not everyone is happy about the campaign

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Brexit and Trump force two-thirds of marketers to question their methods

Wednesday, 15 February 2017 Eric Johansson

A third of marketers fear that they are failing to properly target their audience in light of the new political realities, according to a new Greenlight survey

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Eerily excellent 2018 Halloween marketing campaigns to sink your teeth into

Thursday, 01 November 2018 Abbie Jukes

Trick or treat? No matter your preference, these Halloween marketing campaigns seek to satisfy even Dracula’s bloodthirsty appetite

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Has World Cup fever prompted brands to make promises they can’t keep?

Wednesday, 11 July 2018 Varsha Saraogi

While The Three Lions are a game away from the World Cup final and big companies are celebrating by offering freebies, we dig into the risks they may have if the trophy comes back to Britain

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