What you can learn from companies with improving and declining reputations
New research discovers poor communication, among other factors, have contributed to declining corporate reputations
Hey big spender: online businesses spent £639m on TV ads in 2016
New figures from Thinkbox reveal why so many sectors are still spending money to connect with people on the small screen
Marketing and the Olympic Games: how to get it right
With the Rio 2016 Olympic Games formally opening today, bask in the glow of the games without falling foul of the law
National Business Awards 2015 finalists announced
Back for the 14th year, the National Business Awards has announced its shortlist of the most exciting entrepreneurs and businesses Britain has to offer
BrewDog's launch of Pink IPA to raise awareness about inequality splits opinions
Ahead of International Women’s Day, the craft-beer brewer has announced a pink-labelled version of its iconic Punk IPA. However, not everyone is happy about the campaign
Brexit and Trump force two-thirds of marketers to question their methods
A third of marketers fear that they are failing to properly target their audience in light of the new political realities, according to a new Greenlight survey
EasyJet’s Carolyn McCall wins top award at National Business Awards
Also recognised were MVF’s Titus Sharpe, winner of Entrepreneur of the Year, and ÜGOT’s Joe Carnell, winner of New Entrepreneur of the Year
Nectar Business Small Business Awards open for entries
Serial entrepreneur and Dragon, Sarah Willingham, is to lead to this year's Nectar Business Small Business Awards, which celebrates the UK's best SMEs and business owners
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