Has World Cup fever prompted brands to make promises they can’t keep?

Wednesday, 11 July 2018 Varsha Saraogi

While The Three Lions are a game away from the World Cup final and big companies are celebrating by offering freebies, we dig into the risks they may have if the trophy comes back to Britain

Read More . . .

What you can learn from companies with improving and declining reputations

Thursday, 19 April 2018 Angus Shaw

New research discovers poor communication, among other factors, have contributed to declining corporate reputations

Read More . . .

Hey big spender: online businesses spent £639m on TV ads in 2016

Thursday, 23 February 2017 Eric Johansson

New figures from Thinkbox reveal why so many sectors are still spending money to connect with people on the small screen

Read More . . .

Marketing and the Olympic Games: how to get it right

Friday, 05 August 2016 Eric Johansson

With the Rio 2016 Olympic Games formally opening today, bask in the glow of the games without falling foul of the law

Read More . . .

All businesses can learn from IKEA’s response to rowdy England fans following World Cup win over Sweden

Tuesday, 10 July 2018 Zen Terrelonge

As the hopes of England supporters get higher each day, excitement was on another level as the international football team defeated Sweden – a result that saw IKEA dragged into the mix

Read More . . .

BrewDog's launch of Pink IPA to raise awareness about inequality splits opinions

Wednesday, 07 March 2018 Eric Johansson

Ahead of International Women’s Day, the craft-beer brewer has announced a pink-labelled version of its iconic Punk IPA. However, not everyone is happy about the campaign

Read More . . .

Brexit and Trump force two-thirds of marketers to question their methods

Wednesday, 15 February 2017 Eric Johansson

A third of marketers fear that they are failing to properly target their audience in light of the new political realities, according to a new Greenlight survey

Read More . . .