Eerily excellent 2018 Halloween marketing campaigns to sink your teeth into
Trick or treat? No matter your preference, these Halloween marketing campaigns seek to satisfy even Dracula’s bloodthirsty appetite
Has World Cup fever prompted brands to make promises they can’t keep?
While The Three Lions are a game away from the World Cup final and big companies are celebrating by offering freebies, we dig into the risks they may have if the trophy comes back to Britain
What you can learn from companies with improving and declining reputations
New research discovers poor communication, among other factors, have contributed to declining corporate reputations
Hey big spender: online businesses spent £639m on TV ads in 2016
New figures from Thinkbox reveal why so many sectors are still spending money to connect with people on the small screen
Ford’s new advert gets rejected over fears it could spark road rage
After the ASA (Advertising Standards Agency) declared Ford’s newest marketing effort could promote dangerous driving, the car maker has been forced to swerve away from its latest advert
All businesses can learn from IKEA’s response to rowdy England fans following World Cup win over Sweden
As the hopes of England supporters get higher each day, excitement was on another level as the international football team defeated Sweden – a result that saw IKEA dragged into the mix
BrewDog's launch of Pink IPA to raise awareness about inequality splits opinions
Ahead of International Women’s Day, the craft-beer brewer has announced a pink-labelled version of its iconic Punk IPA. However, not everyone is happy about the campaign
Brexit and Trump force two-thirds of marketers to question their methods
A third of marketers fear that they are failing to properly target their audience in light of the new political realities, according to a new Greenlight survey
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