With a second lockdown in place across much of Europe, and after an extended period of isolation across the spring and much of the summer, UK businesses have faced repeated challenges throughout 2020
With a 2019 CMO Survey reporting that only 36% of marketers have quantitative tools for demonstrating the impact of marketing spend on company performance, it's clear that marketing analytics tools are a grey area of understanding for many businesses.
It’s no secret that the COVID-19 pandemic has completely torn through the global economy and disrupted how society lives, works and communicates.
Whether you are a sole trader, owner of a SME (small to medium-sized enterprise) or CEO of a transnational corporation, the last few months have undoubtedly pushed you into a digital world.
How can SMEs, entrepreneurs and start-ups compete against global organisations with bigger teams and resources?
Google is the leading search engine in the UK, and has been for some time now, holding over 90% of the search market in the US and the UK - and so, of course, most marketers focus solely on Google optimisation and results.
According to the latest statistics, the average UK business dedicates 10% of their annual turnover to marketing spend.
The impact of the 2020 lockdown on the whole of the retail industry has been unprecedented
The world is now months into a pandemic that has dramatically redefined society and the economy, and if marketing experts are to remain resilient, they too must adapt to the ‘new normal’.
Bidding on brand terms can be a contentious decision for advertisers to make, particularly when a brand is already looking to dominate the top organic spots on a search engine results page.