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Who are the lockdown winners? Who are the lockdown winners?

Friday, 20 November 2020 James Gray

With a second lockdown in place across much of Europe, and after an extended period of isolation across the spring and much of the summer, UK businesses have faced repeated challenges throughout 2020

What is marketing analytics? What is marketing analytics?

Thursday, 15 October 2020 James Gray

With a 2019 CMO Survey reporting that only 36% of marketers have quantitative tools for demonstrating the impact of marketing spend on company performance, it's clear that marketing analytics tools are a grey area of understanding for many businesses.

Different search environments Different search environments

Wednesday, 11 November 2020 James Gray

Google is the leading search engine in the UK, and has been for some time now, holding over 90% of the search market in the US and the UK - and so, of course, most marketers focus solely on Google optimisation and results.

Bidding on brand terms Bidding on brand terms

Friday, 03 July 2020 James Gray

Bidding on brand terms can be a contentious decision for advertisers to make, particularly when a brand is already looking to dominate the top organic spots on a search engine results page.

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