What is marketing analytics?

Thursday, 15 October 2020 James Gray

With a 2019 CMO Survey reporting that only 36% of marketers have quantitative tools for demonstrating the impact of marketing spend on company performance, it's clear that marketing analytics tools are a grey area of understanding for many businesses.

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How SMEs should approach marketing during COVID-19

Monday, 10 August 2020 Mark Wright

It’s no secret that the COVID-19 pandemic has completely torn through the global economy and disrupted how society lives, works and communicates.

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Are the UK’s businesses equipped for the new digital world?

Monday, 03 August 2020 Liron Smadja

Whether you are a sole trader, owner of a SME (small to medium-sized enterprise) or CEO of a transnational corporation, the last few months have undoubtedly pushed you into a digital world.

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The need for digital skills

Tuesday, 07 July 2020 Daniel Rowles

How can SMEs, entrepreneurs and start-ups compete against global organisations with bigger teams and resources?

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Nurturing online business growth amidst a changing payments landscape

Thursday, 02 July 2020 James Booth

Across the world, it is safe to say, we are seeing a dramatic shift in consumer shopping behaviour due to current COVID-19 restrictions.

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The common mistakes businesses make with digital marketing

Tuesday, 06 October 2020 Mark Wright

According to the latest statistics, the average UK business dedicates 10% of their annual turnover to marketing spend.

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Can retailers who embraced eCommerce continue to grow post-lockdown?

Monday, 10 August 2020 James Gray

The impact of the 2020 lockdown on the whole of the retail industry has been unprecedented

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A deft approach: how marketing experts can weather COVID-19

Wednesday, 08 July 2020 Stephen Tarleton

The world is now months into a pandemic that has dramatically redefined society and the economy, and if marketing experts are to remain resilient, they too must adapt to the ‘new normal’.

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Bidding on brand terms

Friday, 03 July 2020 James Gray

Bidding on brand terms can be a contentious decision for advertisers to make, particularly when a brand is already looking to dominate the top organic spots on a search engine results page.

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