Top digital marketing trends businesses can’t ignore

Thursday, 08 April 2021 Mike Bush

According to the latest statistics, Microsoft secured 95 million new users during 2020 and video conferencing tool Zoom recorded a 355% increase in revenue year-on-year, making them two of the most popular apps used during COVID-19.

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How will iOS 14 change the Digital Landscape?

Thursday, 01 April 2021 Tim Hyde

In an ever-changing landscape, marketers and digital businesses alike are forced to adapt with the times as new opportunities arise and existing strategies become redundant.

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The valuable role Ecommerce/Social Media marketing will play in keeping businesses afloat during lockdown and beyond

Tuesday, 12 January 2021 Tim Hyde

Most businesses have a website. Fact. But what role does it play in the overall strategy of your business?

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Who are the lockdown winners?

Friday, 20 November 2020 James Gray

With a second lockdown in place across much of Europe, and after an extended period of isolation across the spring and much of the summer, UK businesses have faced repeated challenges throughout 2020

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What is marketing analytics?

Thursday, 15 October 2020 James Gray

With a 2019 CMO Survey reporting that only 36% of marketers have quantitative tools for demonstrating the impact of marketing spend on company performance, it's clear that marketing analytics tools are a grey area of understanding for many businesses.

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Will eCommerce trends continue?

Monday, 05 April 2021 James Gray

Ecommerce has boomed during pandemic lockdown measures in the UK, with capability rapidly rising to meet the demand of shoppers stuck in the home across all sectors.

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Competitor insights: Where to draw the line?

Tuesday, 23 March 2021 Nate Burke

According to Nate Burke, CEO of Diginius, a propriety software and solutions provider for ecommerce businesses, data should not be all an SME relies upon when making important marketplace decisions.

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Google analytic features so important for SMEs right now

Wednesday, 02 December 2020 James Gray

With a new edition of Google Analytics coming soon, many businesses will be evaluating their analytics implementations and looking to maximise value for analysis and reporting on their digital offering.

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Different search environments

Wednesday, 11 November 2020 James Gray

Google is the leading search engine in the UK, and has been for some time now, holding over 90% of the search market in the US and the UK - and so, of course, most marketers focus solely on Google optimisation and results.

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