Over 2020 and 2021 e-commerce saw incredible change, experiencing as much growth in the three months leading up to April as the previous 10 years combined in the US, and similar growth globally.
The last two years have been a turbulent time for businesses around the world, and a time in which digital marketing has been leant on more than ever before, but what does this mean for digital marketing in 2022?
Every year we see new technologies and trends emerging with the potential to disrupt the world of business, transform marketing and changing customer expectations.
Ok, so I have a confession to make. I am addicted to TikTok. I first went onto the platform a few months ago just for research, as we were planning an integration.
Analytics tools are key for any business with an online presence to determine success, areas to grow, and exactly how customers are interacting with your brand online.
Two years into a global pandemic, consumer behaviour has changed repeatedly and businesses have been forced to rapidly adapt as government guidelines change or new demands are placed upon supply networks and online marketplaces.
The phrase “content is king” is a recurring theme when talking about digital marketing for businesses - and usually refers to blogs and written content that can be used to increase everything from keyword saturation to internal linking for your website.