As a small business, your ads should align with your specific brand message.
The world of online marketing changed dramatically in 2019, and it’s not unreasonable to expect this transformative period to carry on well into 2020 and beyond.
In the retail industry as well as in the mainstream news, what’s dominated the headlines for at least the last ten years is the so-called death of the British high street.
High streets have seen their biggest loss in decades. Nearly 3,000 stores have shut in the first half of this year with thousands of job losses across the country
The continued growth of e-commerce places even more pressure on logistics providers to meet and exceed customer expectations through the holidays and into the busy returns period.
We have yet to harness the true value of data says Rachel Aldighieri, MD, Data & Marketing Association.
Traditional mass marketing is on its way out. In this on-demand era of extreme personalisation, marketers that want to survive have to adapt to the demands of this digital age.
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