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What is marketing analytics? What is marketing analytics?

Thursday, 15 October 2020 James Gray

With a 2019 CMO Survey reporting that only 36% of marketers have quantitative tools for demonstrating the impact of marketing spend on company performance, it's clear that marketing analytics tools are a grey area of understanding for many businesses.

Bidding on brand terms Bidding on brand terms

Friday, 03 July 2020 James Gray

Bidding on brand terms can be a contentious decision for advertisers to make, particularly when a brand is already looking to dominate the top organic spots on a search engine results page.

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