With a 2019 CMO Survey reporting that only 36% of marketers have quantitative tools for demonstrating the impact of marketing spend on company performance, it's clear that marketing analytics tools are a grey area of understanding for many businesses.
It’s no secret that the COVID-19 pandemic has completely torn through the global economy and disrupted how society lives, works and communicates.
Whether you are a sole trader, owner of a SME (small to medium-sized enterprise) or CEO of a transnational corporation, the last few months have undoubtedly pushed you into a digital world.
How can SMEs, entrepreneurs and start-ups compete against global organisations with bigger teams and resources?
Across the world, it is safe to say, we are seeing a dramatic shift in consumer shopping behaviour due to current COVID-19 restrictions.
According to the latest statistics, the average UK business dedicates 10% of their annual turnover to marketing spend.
The impact of the 2020 lockdown on the whole of the retail industry has been unprecedented
The world is now months into a pandemic that has dramatically redefined society and the economy, and if marketing experts are to remain resilient, they too must adapt to the ‘new normal’.
Bidding on brand terms can be a contentious decision for advertisers to make, particularly when a brand is already looking to dominate the top organic spots on a search engine results page.
Wiltshire company takes event-broadcasting to new levels of professional expertise.