Authentic presenter led video content is becoming more and more popular on social media. And it’s not just platforms like TikTok.
With the widespread adoption of online shopping, digital services, and the effects of new technologies on many traditional industries, many consumer-focused market sectors have become increasingly over-saturated
According to the latest statistics, Microsoft secured 95 million new users during 2020 and video conferencing tool Zoom recorded a 355% increase in revenue year-on-year, making them two of the most popular apps used during COVID-19.
In an ever-changing landscape, marketers and digital businesses alike are forced to adapt with the times as new opportunities arise and existing strategies become redundant.
Most businesses have a website. Fact. But what role does it play in the overall strategy of your business?
Tim Hyde comments on the latest AA/Warc expenditure report surrounding the growth and predicted growth in digital advertising spend.
Marketing trends shift rapidly as new technologies and platforms arise and become common user products, and as digital experience tastes evolve and adapt to new formats.
Ecommerce has boomed during pandemic lockdown measures in the UK, with capability rapidly rising to meet the demand of shoppers stuck in the home across all sectors.
According to Nate Burke, CEO of Diginius, a propriety software and solutions provider for ecommerce businesses, data should not be all an SME relies upon when making important marketplace decisions.
With a new edition of Google Analytics coming soon, many businesses will be evaluating their analytics implementations and looking to maximise value for analysis and reporting on their digital offering.