According to the latest statistics, Microsoft secured 95 million new users during 2020 and video conferencing tool Zoom recorded a 355% increase in revenue year-on-year, making them two of the most popular apps used during COVID-19.
In an ever-changing landscape, marketers and digital businesses alike are forced to adapt with the times as new opportunities arise and existing strategies become redundant.
Most businesses have a website. Fact. But what role does it play in the overall strategy of your business?
With a second lockdown in place across much of Europe, and after an extended period of isolation across the spring and much of the summer, UK businesses have faced repeated challenges throughout 2020
With a 2019 CMO Survey reporting that only 36% of marketers have quantitative tools for demonstrating the impact of marketing spend on company performance, it's clear that marketing analytics tools are a grey area of understanding for many businesses.
Ecommerce has boomed during pandemic lockdown measures in the UK, with capability rapidly rising to meet the demand of shoppers stuck in the home across all sectors.
According to Nate Burke, CEO of Diginius, a propriety software and solutions provider for ecommerce businesses, data should not be all an SME relies upon when making important marketplace decisions.
With a new edition of Google Analytics coming soon, many businesses will be evaluating their analytics implementations and looking to maximise value for analysis and reporting on their digital offering.
Google is the leading search engine in the UK, and has been for some time now, holding over 90% of the search market in the US and the UK - and so, of course, most marketers focus solely on Google optimisation and results.
According to the latest statistics, the average UK business dedicates 10% of their annual turnover to marketing spend.