Wiltshire company takes event-broadcasting to new levels of professional expertise.
Wiltshire company takes
event-broadcasting to new levels of professional expertise.
Any company hoping to live stream one of their events to both clients, and the wider public in general, could do a lot worse than hire Solo16.
The Wiltshire-based business has been growing in leaps and bounds, since starting up four years ago, and they recently launched their sophisticated Event TV.
This excellent new venture elevates event-broadcasting to an even higher level of professional output, than ever witnessed before.
Using top-notch presenters, who possess expertise in their own specialist areas, Event TV will broadcast conferences, functions and events using state-of-the-art technology and modern filming techniques.
Together with production professionals, who have extensive experience in live streaming, event filming and video marketing, Event TV will stream live to a company’s website and social media platforms.
Those attending these events, can also view this digital material on TV screens dotted around the venue which is hosting the function.
But there’s much more to it than that, as described by Tom Sykes a director of Solo16.
Tom says: “It’s more than just a traditional live stream. Using presenters, it is similar to a magazine style broadcast.
“Event TV is a brand new service which is more like watching a TV show like 'This Morning' but is all themed around your event.”
Live streaming has become an indispensable way to communicate during the Coronavirus pandemic.
Solo16 delivered the first ever Facebook live broadcast for Microsoft UK, and have also been commissioned by the NHS, United Nations, Oxfam, BBC, Historic England and Help For Heroes – among many others.
Event TV is available for events large and small, with the purpose of broadcasting coverage to a global audience across the World Wide Web, as well as on closed-circuit screens.
Tom added: “We bring TV presenters and crew to your event, set up a studio area and provide roving cameras.
“This creates a real buzz, which we share with a global audience. Our team is made up of broadcast professionals from camera operators to vision mixers and presenters.
“Our team regularly work in terrestrial broadcast television, so the quality and approach is no different to what we find when watching breakfast television on our national TV stations.
“But unlike terrestrial TV we have no broadcast regulations, time restrictions or advert breaks.
“We can include as many user questions and advertiser promotions as the events’ hosts want.”
Similar to commercial TV channels, there are sponsorship opportunities within the broadcasts.
And Tom points out: “This allows advertisers to reach a wider audience than just those who are physically present at an event.
“Online viewers also become part of the live event. They can ask questions to the experts, speakers or stand holders, via our presenters, and receive almost instant answers.”
One satisfied customer is CEMG, publishers of this very website, Elite Business.
Its brand director Scott English said: "We were very impressed with their professionalism and attention to detail.
“We hadn’t live streamed our events before and they assisted and recommended the best way to make this happen, and they were with us every step of the way.
“They also created an events highlights video and the results have been exceptional.
“We’ll definitely be working with them again and I will be recommending them to other event partners."
However, the service provided by Event TV does not start and end with the function itself.
Tom goes on: “As well as broadcasting live, we’re also capturing many hours of video content for post-event editing.
“All the interviews can be edited and made available to the speakers, advertisers or stand-holders.
“This opens up the event to a much wider audience.” The future’s already here and Solo16 are grabbing it with both hands.
This article is bought to you courtesy of Solo 16.