Many businesses stunt their potential by believing professionally designed websites have a hefty price. However, it doesn’t have to cost more than a daily cup of coffee and it’s just one of the many myths waiting to be debunked
A professionally designed website can work miracles for your business. But with so much misinformation out there it’s unsurprising many small companies refrain from taking the plunge and limit their potential in the process. So it's about time some light was shed on five misinformed reasons companies hold back, as well as why some expectations will never come true.
(1) “My business is too small for a website – I’ll let Facebook do the work”
You may think your business isn’t big enough to have its own webpage. Or, maybe you don’t need one since you have a physical store and don’t deal online. It could even be your company’s doing just fine with a Facebook page as its main presence. But whatever your reasons, the truth is having a website is absolutely essential for anyone wanting to succeed in the increasingly digitised business world. This is true no matter the size of your company or what it does.
This is because a website acts as both your virtual storefront and a 24/7 marketing assistant, helping you reach a greater number of potential customers, increase trust in your business and showcase your products and services.
Having a presence on social media networks such as Facebook is great but it’s no replacement for a website. And it certainly won’t help people find your business when they browse for products or services on search engines like Google.
(2) "Building a website is easy, I can do it myself”
Creating your own website from scratch is a great idea – if you’re a web developer. Otherwise, it’s actually best avoided. For while there are plenty of tempting DIY website builders out there, it takes a lot more than just choosing a template to create an effective online presence for your business.
In fact, doing it yourself is often one of the worst decisions you can make when it comes to websites. It needs to look professional, function flawlessly across all devices and be designed specifically to meet the needs of your customers. Opt for a self-build and you’ll likely instead be stuck with a clunky site offering users a poor experience that looks like everybody else’s – not to mention coming with no support when something goes wrong.
Worse still, many DIY site builders promise a quick and easy solution to getting your business online but this couldn’t be further from the truth. It can actually be incredibly difficult and time consuming to create even a simple website. As a business owner, this isn’t an efficient use of time and could end up costing more than it saves.
(3) “But I won’t be able to afford a professionally designed website”
This is the biggest reason people are drawn to DIY websites. However, contrary to popular belief, getting a custom designed one doesn’t have to be expensive.
The cost will be determined by several factors, including the size of the project, any special features you require and ongoing expenses such as the domain name and hosting. Subsequently, for the average SME and its needs a professionally designed site will actually have a quite reasonable cost, working out as no more than the price of a cup of coffee per day. In fact, many web design companies now offer affordable packages covering all the basics needed to get you online, with pay monthly options making it easy to budget accordingly.
And don’t forget: your website is an important asset. By spending on a decent design, you can expect to see a return on your investment as you win new business online.
(4) "Once I have a website, it will start generating new business immediately”
Unfortunately, launching a website won’t attract new customers alone. After all, there’s a bounty of rival webpages out there, so you have to really make an effort to stand out from the crowd. But how?
The best way to increase your site’s visibility is through search engine optimisation, or SEO. Think of your website as an ongoing project – you must keep it fresh and up to date to make sure that search engines like Google take notice of it. To gain – and maintain – a good position in Google’s search results, you should regularly add high quality content to your site. This will also help you win more customers, as nobody likes an outdated website.
(5) "The more features I add to my website, the better it will be”
It can be tempting to opt for a website with all the bells and whistles but when it comes to web design, less is absolutely more.
People are visiting your site to track down information and if it’s too busy or distracting, it’s going to be difficult for them to find what they’re looking for. This creates a bad user experience and will end up driving potential customers away instead of making them want to stay.
Focus on keeping your website simple, without too many competing colours, images, videos, fonts, or widgets. This will not only keep it looking professional but will also avoid it from slowing down and taking too long to load for your customers.
So there you have it, the five website myths you need to stop believing in order to move your business forward and achieve online success.This article comes courtesy of it’seeze, the website design company making it easy for businesses to get a professionally designed yet affordable website