How the success of podcasts is helping startups’ spots cast a spell
With shows like Serial and Missing Richard Simmons bringing podcasts into the mainstream, making the most of this wild frontier can help startups reach a highly engaged audience
74% of brands could disappear and consumers wouldn't care
New research from Havas Media Group has unveiled the impact content has on a company’s performance
Will augmented reality be retail’s red pill?
Have we witnessed peak augmented reality or will small businesses incorporate it into their marketing mix?
Content is king when driving traffic to your website
An exciting, interactive website is a growing must for businesses in an online age. Entrepreneurs share their successes, failures and tips on creating content
Why the best brand stories combine data with human insights
With so much content to choose from, it's never been more important to engage emotionally
We need to talk about chatbots
Marketers may be dreaming of chatbots but what are the risks of being an early adopter – and how smart is the technology right now?
Creating content that resonates is vital for your digital strategy
Many marketing efforts founder because they fail to cut through the noise – ensuring your marketing hits home means speaking your audience’s language
Content is king when trying to create customer loyalty
Forging long-term relationships with consumers is essential for any startup’s survival. And few marketing techniques are better for this purpose than a good content strategy
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