Rather than producing profit for companies at the busiest time of the year, these Christmas adverts instead faced public backlash
With so much content to choose from, it's never been more important to engage emotionally
Marketers may be dreaming of chatbots but what are the risks of being an early adopter – and how smart is the technology right now?
Many marketing efforts founder because they fail to cut through the noise – ensuring your marketing hits home means speaking your audience’s language
With shows like Serial and Missing Richard Simmons bringing podcasts into the mainstream, making the most of this wild frontier can help startups reach a highly engaged audience
New research from Havas Media Group has unveiled the impact content has on a company’s performance
Have we witnessed peak augmented reality or will small businesses incorporate it into their marketing mix?
An exciting, interactive website is a growing must for businesses in an online age. Entrepreneurs share their successes, failures and tips on creating content