Metro Bank reassures people that their money is safe after false rumour on WhatsApp caused panic

Tuesday, 14 May 2019 Varsha Saraogi

Rumours of Metro Bank facing financial difficulties drove its customers to remove their money and valuables. But the bank reassured them their money is safe

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How the success of podcasts is helping startups’ spots cast a spell

Friday, 14 July 2017 Josh Russell

With shows like Serial and Missing Richard Simmons bringing podcasts into the mainstream, making the most of this wild frontier can help startups reach a highly engaged audience

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74% of brands could disappear and consumers wouldn't care

Wednesday, 01 February 2017 Eric Johansson

New research from Havas Media Group has unveiled the impact content has on a company’s performance

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Will augmented reality be retail’s red pill?

Wednesday, 12 October 2016 Maria Barr

Have we witnessed peak augmented reality or will small businesses incorporate it into their marketing mix?

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The Christmas adverts that failed to spread festive cheer among viewers

Tuesday, 11 December 2018 Abbie Jukes

Rather than producing profit for companies at the busiest time of the year, these Christmas adverts instead faced public backlash

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Why the best brand stories combine data with human insights

Monday, 20 February 2017 Jon Carney

With so much content to choose from, it's never been more important to engage emotionally

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We need to talk about chatbots

Wednesday, 18 January 2017 Maria Barr

Marketers may be dreaming of chatbots but what are the risks of being an early adopter – and how smart is the technology right now?

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Creating content that resonates is vital for your digital strategy

Wednesday, 21 October 2015 Adam Smith

Many marketing efforts founder because they fail to cut through the noise – ensuring your marketing hits home means speaking your audience’s language

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