Often regarded as the preserve of the big guns, sponsorship can also be an affordable and rewarding option for start-ups. It’s just a case of finding a suitable partner
Brands are often lauded for their visual impact, but the way they speak to consumers is an equally important component of their make-up
A rebrand may be a proven way to successfully modernise your offering, but catastrophe could ensue if it delivers the wrong message
We’re all raised to believe you shouldn’t judge on appearances. But, given that packaging is often the first point of contact for your customer, appearance is, in fact, everything
The number of businesses with their own blog nowadays is immeasurable. But a blog’s presence alone is no guarantee of success
There’s plenty of life left in the business card yet, as technology is simply giving brands the opportunity to get a bit more creative
It may not be the marketing magic bullet, but a killer advertising slogan can help take your brand to the next level
For most entrepreneurs, brand considerations start early on. But what is it that sets a striking brand apart from a glorified logo?