Brand names shape start-ups’ entire identities. Understanding the ins and outs of branding a business is therefore vital for its success
Writing marketing materials for your business can be a tricky discipline, which is why we’ve assembled tips from some of the industry’s best and brightest to help you create consummate copy
While a personal brand can be a vital tool for any entrepreneur, it’s important that it shows the real individual standing behind the startup
Often regarded as the preserve of the big guns, sponsorship can also be an affordable and rewarding option for start-ups. It’s just a case of finding a suitable partner
UK businesses aren’t taking the ethos of simplicity seriously when it comes to branding
The internet may be a great enabler of international growth but becoming a global brand takes far more than just getting online
The importance of choosing the right logo for your company is becoming increasingly significant. But the question is, is your logo a go-go or a no-no?
The number of businesses with their own blog nowadays is immeasurable. But a blog’s presence alone is no guarantee of success