Building a brand in the age of consumer outrage and virtue signalling

Monday, 10 December 2018 Leon Emirali

If businesses aren’t careful, the mob will be out with their pitchforks and torches as it seems firms need to tread very lightly when marketing their brand or run the risk of igniting fury, warns brand communications specialist Leon Emirali

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Did Nike's controversial Colin Kaepernick campaign hurt or help the brand?

Sunday, 04 November 2018 Angus Shaw

Nike's contentious Just Do It campaign drew criticism yet also spiked the company's market value. So just how valuable is controversy in marketing?

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The five entrepreneurial takeaways from London Fashion Week

Thursday, 20 September 2018 Eric Johansson

The last supermodel may’ve done her last turn on the catwalk but there’s still plenty of insights startups can take away from London Fashion Week

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Brand Britain booms in the face of Brexit

Monday, 23 April 2018 Zen Terrelonge

With St George’s Day upon us, British brands are still holding their own in the midst of the Brexit battle, a new Brand Finance study reveals

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How holograms can revolutionise your startup

Wednesday, 21 November 2018 Varsha Saraogi

Using traditional methods like print media or even AR and VR to boost your company’s marketing strategy is passé. Because if holograms can bring Michael Jackson and Tupac Shakur back from the dead, there’s no limit to what it can do for your brand

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Don’t just stab in the dark – capitalise on Halloween properly for treats instead of tricks

Wednesday, 31 October 2018 Angus Shaw

There are plenty of Halloween clichés companies try to lure customers with. But if you instead use your brain like these businesses, you can reap results

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