How to master the marketing game in 2019
Emma-Jane Flynn, managing director of The Supper Club, found out the tips scaleup leaders have for others looking to make an impact in the new year
Building a brand in the age of consumer outrage and virtue signalling
If businesses aren’t careful, the mob will be out with their pitchforks and torches as it seems firms need to tread very lightly when marketing their brand or run the risk of igniting fury, warns brand communications specialist Leon Emirali
Did Nike's controversial Colin Kaepernick campaign hurt or help the brand?
Nike's contentious Just Do It campaign drew criticism yet also spiked the company's market value. So just how valuable is controversy in marketing?
The five entrepreneurial takeaways from London Fashion Week
The last supermodel may’ve done her last turn on the catwalk but there’s still plenty of insights startups can take away from London Fashion Week
What businesses are doing to drive sales this Valentine’s Day
The heart and floral accents adorning marketing campaigns and shops around Valentine’s Day are unavoidable. So why fight it? We got first-hand accounts from businesses to find out what their plans are to leverage the commercial holiday of love
How holograms can revolutionise your startup
Using traditional methods like print media or even AR and VR to boost your company’s marketing strategy is passé. Because if holograms can bring Michael Jackson and Tupac Shakur back from the dead, there’s no limit to what it can do for your brand
Don’t just stab in the dark – capitalise on Halloween properly for treats instead of tricks
There are plenty of Halloween clichés companies try to lure customers with. But if you instead use your brain like these businesses, you can reap results
Avoid these three common mistakes when establishing your brand
No matter how cool your product is, your startup won’t take flight unless you’ve got an awesome brand too
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