If businesses aren’t careful, the mob will be out with their pitchforks and torches as it seems firms need to tread very lightly when marketing their brand or run the risk of igniting fury, warns brand communications specialist Leon Emirali
Nike's contentious Just Do It campaign drew criticism yet also spiked the company's market value. So just how valuable is controversy in marketing?
The last supermodel may’ve done her last turn on the catwalk but there’s still plenty of insights startups can take away from London Fashion Week
With St George’s Day upon us, British brands are still holding their own in the midst of the Brexit battle, a new Brand Finance study reveals
Using traditional methods like print media or even AR and VR to boost your company’s marketing strategy is passé. Because if holograms can bring Michael Jackson and Tupac Shakur back from the dead, there’s no limit to what it can do for your brand
There are plenty of Halloween clichés companies try to lure customers with. But if you instead use your brain like these businesses, you can reap results
No matter how cool your product is, your startup won’t take flight unless you’ve got an awesome brand too
New research from Barclaycard reveals that high-street stores have everything to win from ploughing money into in-store events