What’s the sudden obsession with pop-up stores and can they save the high street?
Fresh from eBay and Amazon launching pop-up campaigns within weeks of each other, we investigate why all eyes seem to be on short-term shopping
Will Uber’s plans to kick off users with bad ratings from the platform hurt the brand?
The unicorn will ban riders with poor ratings. While some have criticised the move for steering into Black Mirror territory, it’s unclear if it’s a bad branding move or not
How to master the marketing game in 2019
Emma-Jane Flynn, managing director of The Supper Club, found out the tips scaleup leaders have for others looking to make an impact in the new year
Building a brand in the age of consumer outrage and virtue signalling
If businesses aren’t careful, the mob will be out with their pitchforks and torches as it seems firms need to tread very lightly when marketing their brand or run the risk of igniting fury, warns brand communications specialist Leon Emirali
Waitrose launches a trial to reduce unnecessary plastic packaging
Introducing a so-called Waitrose Unpacked scheme, the John Lewis-owned supermarket has embarked on a sustainability crusade to change the way consumers shop
eBay opens physical pop-up store to reinvent the UK high street
In a bid to go beyond its e-commerce roots, online giant eBay has created a space in Wolverhampton, which will house 40 small retailers
What businesses are doing to drive sales this Valentine’s Day
The heart and floral accents adorning marketing campaigns and shops around Valentine’s Day are unavoidable. So why fight it? We got first-hand accounts from businesses to find out what their plans are to leverage the commercial holiday of love
How holograms can revolutionise your startup
Using traditional methods like print media or even AR and VR to boost your company’s marketing strategy is passé. Because if holograms can bring Michael Jackson and Tupac Shakur back from the dead, there’s no limit to what it can do for your brand
