Tone of voice guidelines and why you need them
A common reason for a business to fail in today’s competitive market is lack of differentiation.
Where are businesses going wrong with influencer marketing?
By the close of 2020, the spend on influencer marketing is forecast to exceed an incredible $10 Billion.
5 Tips for engaging a food and drink manufacturer
Family recipes, a dish created while at uni, something sampled on holiday ‒ inspiration for great food and drink products can come from anywhere.
What’s the sudden obsession with pop-up stores and can they save the high street?
Fresh from eBay and Amazon launching pop-up campaigns within weeks of each other, we investigate why all eyes seem to be on short-term shopping
Will Uber’s plans to kick off users with bad ratings from the platform hurt the brand?
The unicorn will ban riders with poor ratings. While some have criticised the move for steering into Black Mirror territory, it’s unclear if it’s a bad branding move or not
Why It’s Time To Rethink Your Glossy, Useless Brochureware
Does your corporate editorial really offer a return on investment? Make 2020 the year you overhaul your expensive B2B brochureware.
Three ways to make your marketing message stick
When most people hear SME, they think startup, or one-man band, when the reality is that most SMEs aren’t that small or new.
7 Top tips for getting listed in supermarkets
If you’ve created a new retail product, getting it onto supermarket shelves may seem like the holy grail. Whether customers shop online or in-store, the overwhelming majority of British shoppers regularly buy from big supermarkets.
Waitrose launches a trial to reduce unnecessary plastic packaging
Introducing a so-called Waitrose Unpacked scheme, the John Lewis-owned supermarket has embarked on a sustainability crusade to change the way consumers shop
eBay opens physical pop-up store to reinvent the UK high street
In a bid to go beyond its e-commerce roots, online giant eBay has created a space in Wolverhampton, which will house 40 small retailers
