GDPR had a huge impact on UK direct marketing. But by acting preemptively, managing director of Corpdata Andy Smith is now prepared for the future
The heart and floral accents adorning marketing campaigns and shops around Valentine’s Day are unavoidable. So why fight it? We got first-hand accounts from businesses to find out what their plans are to leverage the commercial holiday of love
Using traditional methods like print media or even AR and VR to boost your company’s marketing strategy is passé. Because if holograms can bring Michael Jackson and Tupac Shakur back from the dead, there’s no limit to what it can do for your brand
There are plenty of Halloween clichés companies try to lure customers with. But if you instead use your brain like these businesses, you can reap results
Emma-Jane Flynn, managing director of The Supper Club, found out the tips scaleup leaders have for others looking to make an impact in the new year
If businesses aren’t careful, the mob will be out with their pitchforks and torches as it seems firms need to tread very lightly when marketing their brand or run the risk of igniting fury, warns brand communications specialist Leon Emirali
Nike's contentious Just Do It campaign drew criticism yet also spiked the company's market value. So just how valuable is controversy in marketing?
The last supermodel may’ve done her last turn on the catwalk but there’s still plenty of insights startups can take away from London Fashion Week