Retailers hosting in-store events could see their turnover jump by 14%
New research from Barclaycard reveals that high-street stores have everything to win from ploughing money into in-store events
Young female film fanatics most likely to leave reviews online
New research from Feefo has revealed that 25 to 34-year-old women are most likely to write online reviews
Brand collaboration benefits all involved
Collaborating with another brand is a savvy way for startups to gain new customers
Making the most of merchandise
Brand merchandise has the potential to turn your customers into brand fans but if you’re out for quick gain you’ll just put people off
Winners of Lloyds Bank National Business Awards revealed
The awards ceremony celebrated the brightest stars from Britain’s community of startups and entrepreneurs
Consumers shun businesses that can't spell
Research from Barclays Business reveals that the name of a business can impact its chances of winning custom, with good spelling a decisive factor for 89% of shoppers
Becoming a dab hand at branding
As it’s the face of your start-up, getting your brand right is absolutely vital. But it’s not a case of setting it and forgetting it – the best brands are those that can evolve
Making a name for yourself
Brand names shape start-ups’ entire identities. Understanding the ins and outs of branding a business is therefore vital for its success
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