New research from Warwick Business Schools has revealed that using AR apps could help increase the footfall in bricks-and-mortar shops
Have we witnessed peak augmented reality or will small businesses incorporate it into their marketing mix?
In an age when consumers can switch to your competitor at the tap of a finger, nailing your service is the key to keeping the cash coming in
Whilst capturing the attention of millennials is perhaps easier for startups than it once was, keeping it is another thing entirely
A new report from Hitachi Capital UK and Cebr has revealed why SMEs better take baby boomers seriously and start actively courting the grey pound
Some might argue that reach is the making of a brand but, as Nikki Phillipson of 10 Associates explains, giving great experiences to customers is the key to keeping them on board
In a world where brands are more visible than ever before, retailers have little choice but to put themselves in their customers’ shoes from the outset
Calling upon consumers’ sense of reason will only get brands so far. Understanding what’s going on beneath the surface is the best way to form lasting, engaged relationships