In an age when consumers can switch to your competitor at the tap of a finger, nailing your service is the key to keeping the cash coming in
Whilst capturing the attention of millennials is perhaps easier for startups than it once was, keeping it is another thing entirely
With more businesses wanting to be seen as eco-friendly and goodhearted, many have put solving social problems at level pegging with boosting shareholder dividends
No two customers are alike, which is why providing personalised experiences is the key to keeping consumers
In a world where brands are more visible than ever before, retailers have little choice but to put themselves in their customers’ shoes from the outset
Calling upon consumers’ sense of reason will only get brands so far. Understanding what’s going on beneath the surface is the best way to form lasting, engaged relationships
Customers are fickle. If you don’t provide a seamless, intuitive customer journey, chances are that your competitor will. Time to up your game?
Music has an awesome power to create shared experiences and emotional common ground. Which is why it’s an invaluable tool for bringing brands and customers together