Whilst capturing the attention of millennials is perhaps easier for startups than it once was, keeping it is another thing entirely
With more businesses wanting to be seen as eco-friendly and goodhearted, many have put solving social problems at level pegging with boosting shareholder dividends
No two customers are alike, which is why providing personalised experiences is the key to keeping consumers
When dealing with customer complaints, great customer service can help turn disgruntled punters into brand ambassadors for your business
Calling upon consumers’ sense of reason will only get brands so far. Understanding what’s going on beneath the surface is the best way to form lasting, engaged relationships
Customers are fickle. If you don’t provide a seamless, intuitive customer journey, chances are that your competitor will. Time to up your game?
Music has an awesome power to create shared experiences and emotional common ground. Which is why it’s an invaluable tool for bringing brands and customers together
These days it’s not the cheapest or the sexiest that survive – the most authentic brands are the ones cleaning up