While consumer spending was up during the weekend, Ipsos Retail Performance, Springboard and Barclaycard offer conflicting reports on the footfall seen on the high street
Allowing consumers to experience and react to unmissable moments as they happen, live streaming is the perfect way for startups to build engagement
Despite an uncertain economic climate many SMEs are feeling optimistic about the future, as a new report commissioned by the Lloyds Bank National Business Awards finds
Have we witnessed peak augmented reality or will small businesses incorporate it into their marketing mix?
Research reveals that poor performance of high-street retailers, plummeting real wages and uncertainties about the economy caused spending to fall for the sixth consecutive month in October
New research from Warwick Business Schools has revealed that using AR apps could help increase the footfall in bricks-and-mortar shops
A new report from Hitachi Capital UK and Cebr has revealed why SMEs better take baby boomers seriously and start actively courting the grey pound
Some might argue that reach is the making of a brand but, as Nikki Phillipson of 10 Associates explains, giving great experiences to customers is the key to keeping them on board