Brexit fuels ambition in British businesses
Despite an uncertain economic climate many SMEs are feeling optimistic about the future, as a new report commissioned by the Lloyds Bank National Business Awards finds
Will augmented reality be retail’s red pill?
Have we witnessed peak augmented reality or will small businesses incorporate it into their marketing mix?
Wooing customers in the age of apps and social media
In an age when consumers can switch to your competitor at the tap of a finger, nailing your service is the key to keeping the cash coming in
Engagement is the key to making the most of millennials
Whilst capturing the attention of millennials is perhaps easier for startups than it once was, keeping it is another thing entirely
Consumers over 50 spent more money than younger people in 2016
A new report from Hitachi Capital UK and Cebr has revealed why SMEs better take baby boomers seriously and start actively courting the grey pound
A great brand experience can boost customer satisfaction
Some might argue that reach is the making of a brand but, as Nikki Phillipson of 10 Associates explains, giving great experiences to customers is the key to keeping them on board
Keeping the customer front-of-mind builds a stronger brand
In a world where brands are more visible than ever before, retailers have little choice but to put themselves in their customers’ shoes from the outset
Emotional appeal: how unconscious factors shape consumer behaviour
Calling upon consumers’ sense of reason will only get brands so far. Understanding what’s going on beneath the surface is the best way to form lasting, engaged relationships
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