It’s common for ambitious entrepreneurs to create brands based on their own insights and experiences. While it’s a good starting point, it can potentially inhibit the growth of a brand in the long term.
With technological advances many businesses have been able to work remotely, and lots have reported profits due to their ability to adapt and overcome the challenges presented by COVID.
There’s no doubt that the last 18 months have had a huge impact on customer service delivery across all sectors.
Following an increase in UK retail sales in June, experts predicted a further surge in retail footfall for July following the long awaited ‘Freedom Day’.
Influencer, marketing consultant and podcaster Gordon Glenister offers a few tips on how to become successful at grabbing the attention of online users.
Social media has revolutionised the way people discover, browse and shop and – through the various updates we’ve introduced in recent years – Instagram now has the power to connect the dots between brands of all sizes and consumers.
Experiences as a marketing tool are becoming more and more popular, with brands adopting a hybrid approach to offering linked in-store and online user experiences that grab attention and improve customer retention.
Last month, HMV announced a controversial and unusual new plan to expand its store estate, with the opening of ten new stores, including a search for a new London flagship site
After many months of focus on COVID safety regulations and restrictions, UK consumers want a return to what makes dining out great. Danilo Mangano, General Manager Europe at SevenRooms looks at how hospitality businesses can meet these expectations.
Content marketing should not just be about adverting your product or service but also to position yourself as a thought leader and expert in your industry and keeping your brand front of mind.