Social media 'extremely critical' for most salespeople
Research from LinkedIn finds that 98% of top salespeople believe social media is essential for closing deals
Forging a flawless marketing strategy
Trying to build out a comprehensive marketing strategy can seem like a formidable task. But as long as you follow a few simple steps, soon you’ll have no end of customers
The road to revitalising high-street retail
There’s no hiding from the fact that the high street is proving a challenging environment for retailers – but there are plenty of things that can give them a boost
Keeping your digital new year's resolutions
Promising you’ll take up new marketing strategies in 2016 is one thing. Sticking to that promise is another thing entirely
Mobile optimisation is crucial in the modern age
Shane Nolan, director UK & Ireland SMB at Google, explains why a seamless mobile experience is vital for any brand
Finding the K-factor: how contagious is your viral marketing?
Convinced your customers’ enthusiasm for your business is infectious? The K-factor can tell you if you’re right
Get ahead in 2016: key marketing trends for startups
Knowing how to effectively promote your brand to customers is essential for any startup. With that in mind, our crack team of industry experts predict the top marketing trends for 2016
What does a ‘digital strategy’ mean in 2015?
Given that digital now runs through every strand of modern businesses, is talking about it as a distinct and separate channel even still appropriate?
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