Two years into a global pandemic, consumer behaviour has changed repeatedly and businesses have been forced to rapidly adapt as government guidelines change or new demands are placed upon supply networks and online marketplaces.
Every year we see new technologies and trends emerging with the potential to disrupt the world of business, transform marketing and changing customer expectations.
In today’s world, having an online presence is as important to an ecommerce business as a shop was to commercial traders in the 20th century.
June 2021 saw the announcement of a $100 million branding deal between Formula One and cryptocurrency exchange Crypto.com, along with being named the official cryptocurrency and NFT partner of Formula One.
When we first think of a brand we think of its brand mark as its identity – a two-dimensional graphical image.
Diversity and inclusivity, mental health and authenticity were highlighted as challenges for this rapidly growing part of the marketing industry, where consumers are expected to spend $15bn by 2022.
Sales is the lifeblood of every business and selling your product or service is essential to survive and grow. However, knowing when to sell and when not to sell is also extremely important.
Since the start of the pandemic, people across the UK have turned to side-hustles to help supplement their earnings.
The phrase “content is king” is a recurring theme when talking about digital marketing for businesses - and usually refers to blogs and written content that can be used to increase everything from keyword saturation to internal linking for your website.
Facebook recently caused waves by changing the name of its parent company to Meta, with big plans to pursue opportunities in the virtual world of “the metaverse”.