Hole in one(sie) for Kigu at Smarta 100 awards
Animal fancy dress company scoops the top prize in coveted awards
Raining on your parade?
While it’s tempting to take bad reviews personally, if you learn to deal with them properly, your harshest critics can become your greatest allies
A brand new aesthetic
For most entrepreneurs, brand considerations start early on. But what is it that sets a striking brand apart from a glorified logo?
Half of SMEs don’t pin, post or tweet
Whilst it seems like the world and his wife have a Facebook profile, apparently SMEs are getting left behind – more than half simply don’t ‘do’ social media
Discounting principle
Promotions and discounts are ubiquitous in the retail and customer-facing industries.
The wild blue yonder
One of the things that makes digital marketing so useful is its fluidity. However the lack of boundaries means the unwary can find themselves cast adrift – which is why it pays to find the right crew
The ABCs of SEO
SEO is one of the cornerstones of an online business in the 21st century. How do small businesses make sure that they are as visible online as they are offline?
This little product went to market...
For many growing businesses, getting products on the shelves of the supermarkets remains the gold standard of mass distribution.
Pitch with perfection
Standing in front of people to try to flog your wares is scary enough at the best of times.
Nesta's 'CBM' is back
The year ahead is looking very promising for creative start-ups: Nesta have announced that their Creative Business Mentor Network will once again be running for the next twelve months.
