The Rise of Britain’s Pop-Ups and the Fall of Big Name Brands
2019 could be remembered as the year that Britain’s big name brands went bust.
Top 10 Commandments of negotiation
Buying companies, arranging partnerships, selling contracts – each of these situations represents a ‘deal’ where value is negotiated.
The end of marketing? How we can revive it for the digital age
Traditional mass marketing is on its way out. In this on-demand era of extreme personalisation, marketers that want to survive have to adapt to the demands of this digital age.
Where are businesses going wrong with influencer marketing?
By the close of 2020, the spend on influencer marketing is forecast to exceed an incredible $10 Billion.
Could independent retailers be the key to regenerating Britain’s high streets?
The British high street has endured a great deal of hardship for longer than most business owners care to remember.
How to get your business noticed by the national media
There will be many Elite Business readers who want more publicity to build credibility and generate leads for their business but lack the budget for a PR campaign.
Where Do Business Leaders Go Wrong With Sales?
As an entrepreneur, I spend a lot of time meeting with other business owners either for peer-to-peer to discussions or as existing or potential clients for one of my companies.
Three ways to make your marketing message stick
When most people hear SME, they think startup, or one-man band, when the reality is that most SMEs aren’t that small or new.
