2019 could be remembered as the year that Britain’s big name brands went bust.
Buying companies, arranging partnerships, selling contracts – each of these situations represents a ‘deal’ where value is negotiated.
Traditional mass marketing is on its way out. In this on-demand era of extreme personalisation, marketers that want to survive have to adapt to the demands of this digital age.
By the close of 2020, the spend on influencer marketing is forecast to exceed an incredible $10 Billion.
The British high street has endured a great deal of hardship for longer than most business owners care to remember.
There will be many Elite Business readers who want more publicity to build credibility and generate leads for their business but lack the budget for a PR campaign.
As an entrepreneur, I spend a lot of time meeting with other business owners either for peer-to-peer to discussions or as existing or potential clients for one of my companies.
When most people hear SME, they think startup, or one-man band, when the reality is that most SMEs aren’t that small or new.