Since the advent of the internet, video has become a key source of entertainment on the web but also a vital marketing tool. Now, businesses need separate strategies for everything from social media to streaming
LUSH has bid farewell to its social media channels in the UK. While some deem it a bridge too far, should entrepreneurs head in the same direction as the cosmetics company too? We asked a few experts
Does Facebook have double standards against women-centric startups? That’s the question after companies like Pulse and Genneve selling products for women going through menopause were rejected but erectile dysfunction ads were allowed
The heart and floral accents adorning marketing campaigns and shops around Valentine’s Day are unavoidable. So why fight it? We got first-hand accounts from businesses to find out what their plans are to leverage the commercial holiday of love
After the sunny weather persuaded shoppers to splash the cash during Easter weekend, here’s how high street retailers and SMEs leveraged the chocolate egg-munching mania
The crème de la crème of the marketing sector gathered for the awards ceremony and there were plenty of great ads for SMEs to draw inspiration from
Emma-Jane Flynn, managing director of The Supper Club, found out the tips scaleup leaders have for others looking to make an impact in the new year
The rise of voice shopping is coming up faster than you can say the word Alexa, with its worth expected to skyrocket in a couple years. So what must businesses do to get ready for this next force in retail?