Young female film fanatics most likely to leave reviews online
New research from Feefo has revealed that 25 to 34-year-old women are most likely to write online reviews
Rethinking the traditional brief for a multichannel world
Is the way you brief your agencies driving collaboration – or is it out of step for today’s multichannel world?
Marketing and the Olympic Games: how to get it right
With the Rio 2016 Olympic Games formally opening today, bask in the glow of the games without falling foul of the law
A great brand experience can boost customer satisfaction
Some might argue that reach is the making of a brand but, as Nikki Phillipson of 10 Associates explains, giving great experiences to customers is the key to keeping them on board
Facebook launches video-only app for those aged 21 or under
Video may have killed the radio star but will it also replace text-based messaging?
No more bad ads?
Facebook’s attempt at tackling ad blocking is the boldest move by a technology company to date – but will it be enough?
Convincing consumers to abandon their ad blocker
Increasing numbers of consumers are deploying an ad blocker to circumvent online advertising. But what can publishers do to tackle this trend?
Why digital shouldn’t be isolated to a single department
Damon Mangos, partner, executive creative director and strategy director at Delete, explains why digital needs to be threaded through everything you do