What businesses are doing to drive sales this Valentine’s Day

Tuesday, 12 February 2019 Zen Terrelonge

The heart and floral accents adorning marketing campaigns and shops around Valentine’s Day are unavoidable. So why fight it? We got first-hand accounts from businesses to find out what their plans are to leverage the commercial holiday of love

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Six ways to grow your professional network in 2019

Friday, 28 December 2018 Warren Cass

Building your network and ensuring you’re well-known to the who's who in your sector can great benefit your startup journey

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Building a brand in the age of consumer outrage and virtue signalling

Monday, 10 December 2018 Leon Emirali

If businesses aren’t careful, the mob will be out with their pitchforks and torches as it seems firms need to tread very lightly when marketing their brand or run the risk of igniting fury, warns brand communications specialist Leon Emirali

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Have the winners and losers of Black Friday already been decided?

Wednesday, 21 November 2018 Matthew Robinson

Matthew Robinson of ContentSquare explains why mobile marketers will win this Black Friday thanks to quality data-driven insights

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Voice-controlled shopping has got consumers yelling 'Alexa'

Thursday, 07 February 2019 Anne Struijcken

The rise of voice shopping is coming up faster than you can say the word Alexa, with its worth expected to skyrocket in a couple years. So what must businesses do to get ready for this next force in retail?

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The Christmas adverts that failed to spread festive cheer among viewers

Tuesday, 11 December 2018 Abbie Jukes

Rather than producing profit for companies at the busiest time of the year, these Christmas adverts instead faced public backlash

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How holograms can revolutionise your startup

Wednesday, 21 November 2018 Varsha Saraogi

Using traditional methods like print media or even AR and VR to boost your company’s marketing strategy is passé. Because if holograms can bring Michael Jackson and Tupac Shakur back from the dead, there’s no limit to what it can do for your brand

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