Instagram is testing hiding the number of likes on posts. Will it be beneficial for startups?

Monday, 13 May 2019 Varsha Saraogi

Social media platform Instagram is trialling hiding the number of likes. We asked experts what this could mean for brands who rely on the social platform for marketing

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Paddy Power ad banned after suggesting gambling creates wealth

Wednesday, 08 May 2019 Angus Shaw

Glamourising gambling and references to an alleged affair involving former Manchester United star Ryan Giggs resulted in Paddy Power’s advert receiving the red card

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Video marketing has changed irrevocably and takes a lot to get right

Friday, 03 May 2019 Angus Shaw

Since the advent of the internet, video has become a key source of entertainment on the web but also a vital marketing tool. Now, businesses need separate strategies for everything from social media to streaming

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Should other brands follow LUSH and abandon social media?

Tuesday, 16 April 2019 Varsha Saraogi

LUSH has bid farewell to its social media channels in the UK. While some deem it a bridge too far, should entrepreneurs head in the same direction as the cosmetics company too? We asked a few experts

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eBay opens physical pop-up store to reinvent the UK high street

Friday, 10 May 2019 Zen Terrelonge

In a bid to go beyond its e-commerce roots, online giant eBay has created a space in Wolverhampton, which will house 40 small retailers

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Why Google’s reported rollout of a cookie-blocking feature could hurt small firms

Tuesday, 07 May 2019 Eric Johansson

It may seem like Google Chrome’s rumoured new feature could help users avoid irritating ads but it could also give the tech giant an unfair advantage

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Sure, Black Friday weekend causes spending sprees – but what about Easter expenditure?

Wednesday, 24 April 2019 Louisa Cook

After the sunny weather persuaded shoppers to splash the cash during Easter weekend, here’s how high street retailers and SMEs leveraged the chocolate egg-munching mania

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Check out and be inspired by the winners of The Drum Marketing Awards 2019

Friday, 05 April 2019 Louisa Cook

The crème de la crème of the marketing sector gathered for the awards ceremony and there were plenty of great ads for SMEs to draw inspiration from

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Instagram is testing hiding the number of likes on posts. Will it be beneficial for startups?

Paddy Power ad banned after suggesting gambling creates wealth

Video marketing has changed irrevocably and takes a lot to get right

Should other brands follow LUSH and abandon social media?

eBay opens physical pop-up store to reinvent the UK high street

Why Google’s reported rollout of a cookie-blocking feature could hurt small firms

Sure, Black Friday weekend causes spending sprees – but what about Easter expenditure?

Check out and be inspired by the winners of The Drum Marketing Awards 2019

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