Now you see me
In an era of diminished trust in businesses and with the increased visibility the internet provides, transparency is rapidly becoming essential. But it’s worth knowing just what openness really means
Digital customer service vital to small businesses
Good customer service and strong comms are key to keeping consumers on board
Time for a change?
A rebrand may be a proven way to successfully modernise your offering, but catastrophe could ensue if it delivers the wrong message
Tarred with the same brush
In the mind of the consumer, brands will often be associated with the content alongside which they advertise. But when that content is offensive or inflammatory, the advertiser is normally the one to bear the cost
Online retail offers best customer service
When looking for the best consumer experience, everybody’s heading online
Consumers think small businesses are better
Survey conducted by AXA Business Insurance shows that, in enterprise, size isn’t everything
Act local
Plenty of growing enterprises might have the world in their sights, but reaching out to the customers on your doorstep should be a first port of call
The gold standard
Standards aren’t only a good way of ensuring you’re using best practice, they also offer an excellent framework for innovation
