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Act local

Wednesday, 31 July 2013 Josh Russell

Act local
Plenty of growing enterprises might have the world in their sights, but reaching out to the customers on your doorstep should be a first port of call

Tarred with the same brush

Wednesday, 31 July 2013 Josh Russell

Tarred with the same brush
In the mind of the consumer, brands will often be associated with the content alongside which they advertise. But when that content is offensive or inflammatory, the advertiser is normally the one to bear the cost

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