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Pop culture club

Thursday, 06 February 2014 Amy-Louise Roberts

Pop culture club
For years, brands have utilised popular culture to inform and enhance advertising strategies. Now, with increasingly sophisticated technology and ever more savvy consumers, what does the future hold for culture-driven marketing?

Shaving grace

Monday, 03 February 2014 Josh Russell

Shaving grace
Trying to innovate can be difficult in any market, particularly when it’s dominated by just a few big players. Will King gives us the lowdown on how a revolutionary product can revitalise a whole industry

Affiliates in action

Wednesday, 08 January 2014 Josh Russell

Affiliates in action
A core strand of any e-commerce solution’s marketing channels, affiliates have become particularly important to the world of fashion. We take a look at how this works in practice

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