For years, brands have utilised popular culture to inform and enhance advertising strategies. Now, with increasingly sophisticated technology and ever more savvy consumers, what does the future hold for culture-driven marketing?
Trying to innovate can be difficult in any market, particularly when it’s dominated by just a few big players. Will King gives us the lowdown on how a revolutionary product can revitalise a whole industry
New study finds that sales professionals recognise competitiveness and ambition in themselves from a young age
Trotting out the same old approach when it comes to video content online hardly makes for the best marketing
New BRC and Google figures show UK retailers are reaping the rewards of investing in online
Survey from PPL suggests there are clear mutual remunerations as regards music's place in retail
A core strand of any e-commerce solution’s marketing channels, affiliates have become particularly important to the world of fashion. We take a look at how this works in practice
The number of businesses with their own blog nowadays is immeasurable. But a blog’s presence alone is no guarantee of success