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Pinning your hopes  Pinning your hopes

Tuesday, 04 March 2014 Adam Pescod

Pinterest is attracting the attention of brands at home and abroad. Sarah Bush, the firm’s UK country manager, tells us what makes the digital pinboard such an intriguing prospect for start- ups on these fair shores

Pop culture club Pop culture club

Thursday, 06 February 2014 Amy-Louise Roberts

For years, brands have utilised popular culture to inform and enhance advertising strategies. Now, with increasingly sophisticated technology and ever more savvy consumers, what does the future hold for culture-driven marketing?

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