A brand new aesthetic
For most entrepreneurs, brand considerations start early on. But what is it that sets a striking brand apart from a glorified logo?
Half of SMEs don’t pin, post or tweet
Whilst it seems like the world and his wife have a Facebook profile, apparently SMEs are getting left behind – more than half simply don’t ‘do’ social media
Discounting principle
Promotions and discounts are ubiquitous in the retail and customer-facing industries.
DIY public relations
At a time when entrepreneurs are trying to keep costs low, consulting the services of a PR agency may be out of the question.
This little product went to market...
For many growing businesses, getting products on the shelves of the supermarkets remains the gold standard of mass distribution.
Pitch with perfection
Standing in front of people to try to flog your wares is scary enough at the best of times.
Nesta's 'CBM' is back
The year ahead is looking very promising for creative start-ups: Nesta have announced that their Creative Business Mentor Network will once again be running for the next twelve months.
Taking bicycles to the world
You’ve conquered the domestic market. What next? Here William Butler-Adams, the CEO of iconic British bicycle company Brompton, explains how to make the world fall in love with your business
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