Branding gaffes as UK enterprise fails to keep it simple
UK businesses aren’t taking the ethos of simplicity seriously when it comes to branding
Saving money and the planet with sustainable packaging
Many British businesses are driving the green agenda forward through their commitment to sustainable packaging
The #failsafe website – mistakes to avoid online
Avoiding common errors with your website is the key to creating a successful brand online
Lay the ground for your brand with a great logo
The importance of choosing the right logo for your company is becoming increasingly significant. But the question is, is your logo a go-go or a no-no?
Creating the perfect copy
Writing marketing materials for your business can be a tricky discipline, which is why we’ve assembled tips from some of the industry’s best and brightest to help you create consummate copy
On top of the world with a global brand
The internet may be a great enabler of international growth but becoming a global brand takes far more than just getting online
Getting personal: putting a face to the brand
While a personal brand can be a vital tool for any entrepreneur, it’s important that it shows the real individual standing behind the startup
Selling the startup dream to a sales team
Entrepreneurs can only get so far on their own – hiring a dedicated team of salespeople will eventually become a necessity. However, selling them the startup is just as important as getting them to sell themselves
