When it comes to crisis management, a company’s reputation is best served by preparing for the worst from the outset
Pinterest is attracting the attention of brands at home and abroad. Sarah Bush, the firm’s UK country manager, tells us what makes the digital pinboard such an intriguing prospect for start- ups on these fair shores
For years, brands have utilised popular culture to inform and enhance advertising strategies. Now, with increasingly sophisticated technology and ever more savvy consumers, what does the future hold for culture-driven marketing?
Trying to innovate can be difficult in any market, particularly when it’s dominated by just a few big players. Will King gives us the lowdown on how a revolutionary product can revitalise a whole industry
Understanding how the narratives you tell can bolster your brand is an invaluable lesson for any enterprise
Small businesses believe a .london web address would drive traffic to their sites and help generate more sales
New BRC and Google figures show UK retailers are reaping the rewards of investing in online
Survey from PPL suggests there are clear mutual remunerations as regards music's place in retail