The real deal: how being authentic can boost brand value
These days it’s not the cheapest or the sexiest that survive – the most authentic brands are the ones cleaning up
London SMEs set to benefit from high-speed internet initiative
£23m scheme to provide superfast broadband to more than 9,000 small businesses in the capital
TfL brings pop-up shops to London Underground stations
The first roll-out will see 15 units across the tube network made available to retail entrepreneurs and SMEs
Inside story
Understanding how the narratives you tell can bolster your brand is an invaluable lesson for any enterprise
Thousands of businesses plan to register under new .london domain name
Small businesses believe a .london web address would drive traffic to their sites and help generate more sales
Better together: start-ups and sponsorship
Often regarded as the preserve of the big guns, sponsorship can also be an affordable and rewarding option for start-ups. It’s just a case of finding a suitable partner
Richard Reed joins Low Carbon Entrepreneur of 2014 judging panel
Innocent Drinks co-founder teams up with Boris Johnson to encourage budding entrepreneurs to go green for a chance of bagging £20,000
What crisis?
When it comes to crisis management, a company’s reputation is best served by preparing for the worst from the outset
Pinning your hopes
Pinterest is attracting the attention of brands at home and abroad. Sarah Bush, the firm’s UK country manager, tells us what makes the digital pinboard such an intriguing prospect for start- ups on these fair shores
Pop culture club
For years, brands have utilised popular culture to inform and enhance advertising strategies. Now, with increasingly sophisticated technology and ever more savvy consumers, what does the future hold for culture-driven marketing?
