Lay the ground for your brand with a great logo
The importance of choosing the right logo for your company is becoming increasingly significant. But the question is, is your logo a go-go or a no-no?
Market research for the modern day startup
Market research is as important as ever for startups, with technology delivering more sophisticated and cost-effective ways of testing the water
National Business Awards finalists announced
British SMEs set for a spot in the limelight as finalists are revealed for the National Business Awards 2014
Analytics and metrics make for smarter marketing
Knowing how to target and optimise your marketing spend with metrics and analytics isn’t always easy for a startup but here are some tips and tricks to get you started
Selling the startup dream to a sales team
Entrepreneurs can only get so far on their own – hiring a dedicated team of salespeople will eventually become a necessity. However, selling them the startup is just as important as getting them to sell themselves
Music helps marketing strike a chord with customers
Music has an awesome power to create shared experiences and emotional common ground. Which is why it’s an invaluable tool for bringing brands and customers together
Getting to grips with infographics
The increasing use of infographics is self-evident but why are they such effective tools for boosting the profile of your brand?
Literal thinking: writing a book can work wonders for startups and entrepreneurs
For some entrepreneurs, writing a book may be something to consider once they’ve made it. But writing about startup life needn’t be the preserve of the retired
