Making the most of merchandise
Brand merchandise has the potential to turn your customers into brand fans but if you’re out for quick gain you’ll just put people off
Capitalising on viral trends is a smart move for startups
Staying in tune with cultural trends is essential for all businesses. And for startups willing to take a risk, reactive marketing can be a great way to drive brand engagement
Sir Richard Branson launches his latest venture Virgin Sport
Virgin Group has announced the launch of its new brand Virgin Sport, which will focus on running and cycling events
Making a name for yourself
Brand names shape start-ups’ entire identities. Understanding the ins and outs of branding a business is therefore vital for its success
Emotional appeal: how unconscious factors shape consumer behaviour
Calling upon consumers’ sense of reason will only get brands so far. Understanding what’s going on beneath the surface is the best way to form lasting, engaged relationships
Speak easy: how public speaking can help grow your brand
Putting yourself in front of an audience – be it on TV or a podium – can go a long way to promoting your business
Almost a third of businesses intend to launch using pop-ups
After revealing 29% of start-ups will begin life in a pop-up, telecoms giant EE announces it will be backing competition to support the next generation of pop-up entrepreneurs
Timing is key when putting your product on the shelf
Getting your product on the supermarket shelf is seen as the golden ticket for many small business owners but how do you know when you are ready to make the leap?
Online marketplaces can boost sales for small businesses
Online marketplaces like notonthehighstreet.com and Etsy have moved the humble marketplace into the internet age and can be game-changing for a small business
Meet the ethical entrepreneurs solving social issues
With more businesses wanting to be seen as eco-friendly and goodhearted, many have put solving social problems at level pegging with boosting shareholder dividends
