Analytics and metrics make for smarter marketing
Knowing how to target and optimise your marketing spend with metrics and analytics isn’t always easy for a startup but here are some tips and tricks to get you started
Selfies and Vines for startups
Startups must embrace social media and visual marketing phenomena such as selfies and Vines or risk being left behind
Publicity stunts: a cheap trick for startups
Publicity stunts sometimes backfire but with sufficient thought, preparation and not much investment, they can propel a startup to new heights
Breaking bad: how entrepreneurs can transform industries that have a poor reputation
Most entrepreneurs would shy away from launching a startup in a market with a bad reputation. However, JBW and Astus have managed to revolutionise the bailiff and media barter industries respectively
Literal thinking: writing a book can work wonders for startups and entrepreneurs
For some entrepreneurs, writing a book may be something to consider once they’ve made it. But writing about startup life needn’t be the preserve of the retired
PR for dummies
Running your own PR can be a great way for your startup to save money. Here’s our cut out and keep guide to launching your brand on a budget
Creative entrepreneurs gear up for this year’s Creative Business Cup
Britain's creative sector set to shine on global stage as entries open for chance to be named 'Best Creative Entrepreneur’
Market leaders: when should a startup hire a CMO?
Given how vital it is for a startup to have a strong relationship with customers, we speak to some of the UK’s hotshot marketing executives to get a sense of how hiring a CMO can benefit a growing business
