Lacking insight, SMEs' leaders rely on gut instinct
A survey has found that most SMEs are making decisions without knowing exactly what the customer wants
Easy e-commerce: creating a great online shop
With easy-to-use web-design tools, scaleable e-commerce solutions and comprehensive analytics setting up shop online has never been easier
Creating the perfect copy
Writing marketing materials for your business can be a tricky discipline, which is why we’ve assembled tips from some of the industry’s best and brightest to help you create consummate copy
On top of the world with a global brand
The internet may be a great enabler of international growth but becoming a global brand takes far more than just getting online
Content is king when trying to create customer loyalty
Forging long-term relationships with consumers is essential for any startup’s survival. And few marketing techniques are better for this purpose than a good content strategy
Branding gaffes as UK enterprise fails to keep it simple
UK businesses aren’t taking the ethos of simplicity seriously when it comes to branding
Saving money and the planet with sustainable packaging
Many British businesses are driving the green agenda forward through their commitment to sustainable packaging
The #failsafe website – mistakes to avoid online
Avoiding common errors with your website is the key to creating a successful brand online
