Virgin Group has announced the launch of its new brand Virgin Sport, which will focus on running and cycling events
Brand names shape start-ups’ entire identities. Understanding the ins and outs of branding a business is therefore vital for its success
Calling upon consumers’ sense of reason will only get brands so far. Understanding what’s going on beneath the surface is the best way to form lasting, engaged relationships
We are in the midst of a retail revolution; brands are taking up temporary residence in abandoned shops, breathing new life back into the Great British high street
Getting your product on the supermarket shelf is seen as the golden ticket for many small business owners but how do you know when you are ready to make the leap?
Online marketplaces like notonthehighstreet.com and Etsy have moved the humble marketplace into the internet age and can be game-changing for a small business
With more businesses wanting to be seen as eco-friendly and goodhearted, many have put solving social problems at level pegging with boosting shareholder dividends
Mobile point of sale is giving companies great and small a better way to sell on location