On top of the world with a global brand
The internet may be a great enabler of international growth but becoming a global brand takes far more than just getting online
Getting personal: putting a face to the brand
While a personal brand can be a vital tool for any entrepreneur, it’s important that it shows the real individual standing behind the startup
Selling the startup dream to a sales team
Entrepreneurs can only get so far on their own – hiring a dedicated team of salespeople will eventually become a necessity. However, selling them the startup is just as important as getting them to sell themselves
Music helps marketing strike a chord with customers
Music has an awesome power to create shared experiences and emotional common ground. Which is why it’s an invaluable tool for bringing brands and customers together
The #failsafe website – mistakes to avoid online
Avoiding common errors with your website is the key to creating a successful brand online
Lay the ground for your brand with a great logo
The importance of choosing the right logo for your company is becoming increasingly significant. But the question is, is your logo a go-go or a no-no?
Market research for the modern day startup
Market research is as important as ever for startups, with technology delivering more sophisticated and cost-effective ways of testing the water
National Business Awards finalists announced
British SMEs set for a spot in the limelight as finalists are revealed for the National Business Awards 2014
