PR for dummies
Running your own PR can be a great way for your startup to save money. Here’s our cut out and keep guide to launching your brand on a budget
Creative entrepreneurs gear up for this year’s Creative Business Cup
Britain's creative sector set to shine on global stage as entries open for chance to be named 'Best Creative Entrepreneur’
Market leaders: when should a startup hire a CMO?
Given how vital it is for a startup to have a strong relationship with customers, we speak to some of the UK’s hotshot marketing executives to get a sense of how hiring a CMO can benefit a growing business
Many SMEs are not so big on social media
More than two-thirds of micros believe that ‘word of mouth’, not social media, is their main source of growth for the year ahead
Publicity stunts: a cheap trick for startups
Publicity stunts sometimes backfire but with sufficient thought, preparation and not much investment, they can propel a startup to new heights
Breaking bad: how entrepreneurs can transform industries that have a poor reputation
Most entrepreneurs would shy away from launching a startup in a market with a bad reputation. However, JBW and Astus have managed to revolutionise the bailiff and media barter industries respectively
Ignore social media at your peril, says Ann Summers’ Jacqueline Gold
The lingerie boss encourages businesses to leverage the power of social media in closing speech at Elite Business National Conference and Exhibition
Turning unhappy customers into brand ambassadors
When dealing with customer complaints, great customer service can help turn disgruntled punters into brand ambassadors for your business
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