Leveraging the tech tools available to them can help SMEs cut through the noise, Google UK’s head of SMB marketing reveals
Trick or treat? No matter your preference, these Halloween marketing campaigns seek to satisfy even Dracula’s bloodthirsty appetite
After the ASA (Advertising Standards Agency) declared Ford’s newest marketing effort could promote dangerous driving, the car maker has been forced to swerve away from its latest advert
With the recent news of Instagram rolling out a dedicated shopping tag imbedded in the stories, how can entrepreneurs ensure they up their social media game and use every post to their advantage?
Nike's contentious Just Do It campaign drew criticism yet also spiked the company's market value. So just how valuable is controversy in marketing?
There are plenty of Halloween clichés companies try to lure customers with. But if you instead use your brain like these businesses, you can reap results
Social media can make or break your startup. Hence it’s the place to be for every business but why is it important for entrepreneurs to monitor their employees’ online posts?
The face of content marketing is changing. But if you stay on top of the latest tech you may be able to boost your brand’s following instead of being forgotten