It’s no secret that a business cannot exist without an effective sales strategy in place.
The term ‘data cleansing’ sounds boring, almost insignificant. But if a company fails to maintain correct, clean information in its marketing databases, the cost to the business can be extremely high.
We have yet to harness the true value of data says Rachel Aldighieri, MD, Data & Marketing Association.
In the retail industry as well as in the mainstream news, what’s dominated the headlines for at least the last ten years is the so-called death of the British high street.
The world of online marketing changed dramatically in 2019, and it’s not unreasonable to expect this transformative period to carry on well into 2020 and beyond.
2019 so far has been a worrisome year with many small businesses feeling the effects of a tough trading period.
2019 was another exciting year for social media, as the introduction of new algorithms and platform features.
Digital marketing is a world that is ever-changing, and your digital marketing tactics and strategy need to keep up with the times.