We are hearing a great deal about purpose in marketing and business these days. Unilever have been on the vanguard of giving brands social, ethical and environmental purpose for a decade or more under their Sustainable Living Plan.
Brand positioning is all about creating value by differentiating yourself from competitors.
We’re delighted to be sharing with you a monthly column from Dr.PAWPAW Founder, Great British Entrepreneur of the Year National winner 2020 and DIT UK Export champion, Johnny Paterson.
The past two years have been extremely challenging for businesses across all sectors and localities – however, successive lockdowns and social distancing restrictions have hit the retail industry particularly hard.
Gamification in marketing is the application of game elements and theory to your advertising and other marketing solutions, designed to encourage user engagement and enhance favourable behaviours that benefit your business
Reviews matter, period. Customers use reviews to make purchase decisions every day - whether it’s where to book their next holiday, who to entrust their property portfolio to, or where to take their car to be fixed.
The Evening Standard recently surveyed ‘000’s of ambitious SME leaders who have already registered for free tickets for their forthcoming SME XPO event in May 2022
How does a fledgling domestic brand or business grow to conquer the world?
Angela de Souza believes there’s a general inertia sweeping through the business world regarding the format of exhibitions and that the time has arrived to make significant changes.
Ok, so I have a confession to make. I am addicted to TikTok. I first went onto the platform a few months ago just for research, as we were planning an integration.