If businesses aren’t careful, the mob will be out with their pitchforks and torches as it seems firms need to tread very lightly when marketing their brand or run the risk of igniting fury, warns brand communications specialist Leon Emirali
Matthew Robinson of ContentSquare explains why mobile marketers will win this Black Friday thanks to quality data-driven insights
Leveraging the tech tools available to them can help SMEs cut through the noise, Google UK’s head of SMB marketing reveals
Trick or treat? No matter your preference, these Halloween marketing campaigns seek to satisfy even Dracula’s bloodthirsty appetite
Using traditional methods like print media or even AR and VR to boost your company’s marketing strategy is passé. Because if holograms can bring Michael Jackson and Tupac Shakur back from the dead, there’s no limit to what it can do for your brand
SEO is no joke when it comes to leveraging the traffic surge during Black Friday and Cyber Monday
Nike's contentious Just Do It campaign drew criticism yet also spiked the company's market value. So just how valuable is controversy in marketing?
There are plenty of Halloween clichés companies try to lure customers with. But if you instead use your brain like these businesses, you can reap results