Before jumping on the bandwagon, marketers should consider if it’s right for their audience and suited to their brand
New figures from Thinkbox reveal why so many sectors are still spending money to connect with people on the small screen
A third of marketers fear that they are failing to properly target their audience in light of the new political realities, according to a new Greenlight survey
Marketers may be dreaming of chatbots but what are the risks of being an early adopter – and how smart is the technology right now?
The awards ceremony celebrated the brightest stars from Britain’s community of startups and entrepreneurs
Rather than going for the biggest stars, many marketers are turning their attention to influencers with smaller – but highly engaged – networks
With so much content to choose from, it's never been more important to engage emotionally
New research from Havas Media Group has unveiled the impact content has on a company’s performance
One in four non-food purchases were made online in November, according to new research form the British Retail Consortium and KPMG
Have we witnessed peak augmented reality or will small businesses incorporate it into their marketing mix?