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The Startup Way: How modern companies use entrepreneurial management to transform culture and drive long-term growth

Written by Eric Johansson on Thursday, 19 October 2017. Posted in Reviews

Eric Ries follows up the smash hit that was The Lean Startup with a new book dedicated to keeping the entrepreneurial spark alive

The Startup Way: How modern companies use entrepreneurial management to transform culture and drive long-term growth

There's a reason entrepreneurs are often hailed as the heroes of modern businesses. Not only do they have great ideas but they have also shown the grit and ability to make their brainchild a reality. However, how can founders ensure they keep innovating once their first product has hit the markets? That's the question Eric Ries aims to answer with The Startup Way.

Having cut his teeth as serial entrepreneur in Silicon Valley and as an advisor at the VC firm Kleiner Perkins, Ries is best known as the author of the entrepreneurial bible The Lean Startup in which he revealed how founders can make the greatest impact with the few resources they have. In this sequel he explains how this method can be used to ensure companies remain innovative, whether they're a scaleup, an NGO or a more established company.

Drawing on his experience advising companies like GE, Ries demonstrates in a compelling way how to keep your company at the bleeding edge by using trade tools like minimum viable products, leap of faith assumptions and pivots without ever compromising your vision. Packed with helpful examples demonstrating how the method can be used to achieve quick results and easy-to-follow advice, founders and team leaders alike are advised to pick up a copy.

Portfolio Penguin

£20.00

Out October 17

About the Author

Eric Johansson

As feature writer and resident Viking, Johansson ensures EB is filled with engaging and eclectic entrepreneurial stories. While one of our freshest faces, he has sharpened his editorial teeth by writing about business, entertainment and fitness.

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