follow us on twitter @elitebizmag find us on facebook connect with us on linkedin google+ page

Originals: How Non-Conformists Change the World

Written by Maria Barr on Tuesday, 11 April 2017. Posted in Reviews

Adam Grant follows up Give and Take with a new tome on how to breed creative ideas – and make them happen

Originals: How Non-Conformists Change the World

There are countless books on creativity out there, so in a way you could say that Adam Grant’s Originals isn’t, well, entirely original. But then Grant would probably admit that himself, since he acknowledges that because nobody thinks in a vacuum, there really is no such thing as a fully original idea. But what he does is explore how concepts that are “relatively unusual” come about. More than that, he explores how some of the world’s most renowned innovators have actually done something with their ideas.

Feverishly grabbing lessons from business, politics, management theory, psychology, sport and film, the book challenges assumptions about original thinking. Young people are more likely to be innovative? Not necessarily. First-movers have a market advantage? This could be overstated. Procrastination is the mother of sub-par work? Not if it’s done “strategically”, says Grant. He suggests that Martin Luther King’s “I have a dream” speech might not have become so iconic had King not delayed polishing it off until the very last minute

And while there’s a skew towards examples from across the pond, it’s a worthwhile read if you’re in a creative rut, want to establish a culture of curiosity at work or if you’re trying to pluck up the courage to act on a bold idea.

Ebury Press

£8.99

Out now

About the Author

Maria Barr

Maria Barr

As our web editor, Maria is on the lookout for stories and news about Britain’s most exciting startups and small businesses. Part Singaporean and part Scottish, Maria has a background in content marketing and editing.

Comments (0)

Leave a comment

You are commenting as guest.


Proud Partners

Strategic Media Partners

Event Media Partners