Over a third of UK employees are more likely to remain loyal to companies that raise money for charities – but nearly half have no idea how much their employer donated last year
The old expression holds that charity begins at home but it seems that many UK employees don’t feel this should be the case. According to new research, numerous Brits would be more loyal to employers that embrace philanthropy and corporate social responsibility (CSR).
In a survey of 2,000 UK employees, Give as you Live, the platform that allows consumers to raise money for charity by shopping online, has found that 37% of British people would stay in a role for longer if their employer did more for charities and local communities, whilst 34% said that they would also consider charitable activities of any future employers as important. And it seems this is a trend that is only set to continue, with younger generations being significantly more philanthropic. Of those aged 35 to 44, 48% said that they would more likely stick with an employer if it supported charities and local projects, whilst 56% of 25- to 35-year-olds feel that the company they work for could do more for charity.
Unfortunately, it does seem that this message isn’t getting through to employers: 48% of UK workers are utterly in the dark about how much their company has donated to charity in the past year. Meanwhile, 51% of employees haven’t been involved in any company fundraising over the last year.
Greg Hallett, managing director of Give as you Live, said: “It seems many UK businesses may be lessening their appeal by not doing more corporate charitable activities and not giving more choice to the workforce about which charity a business supports. It’s common to think that charity efforts involve too much time and resource but that’s certainly not the case. The digital age means that charitable initiatives don’t have to add pressure to people’s time and they can help to increase employee commitment and morale.”
Evidently employers looking to keep hold of their staff better break out the oversized chequebook now and again.