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Nomad Foods buys Yorkshire pudding brand Aunt Bessie’s for £210m

Written by Varsha Saraogi on Wednesday, 06 June 2018. Posted in Growth, Finance

The Northern Powerhouse gets another boost as Nomad Foods adds Aunt Bessie’s Yorkshire puddings to its freezer after acquiring Goodfella’s Pizza in April

Nomad Foods buys Yorkshire pudding brand Aunt Bessie’s for £210m

Companies in the north of England are growing day-by-day as they strive to become as successful as other parts of the UK.

Now the Northern Powerhouse, a concept launched by George Osborne in 2014 has gained extra momentum with UK-based frozen food company Nomad Foods buying Aunt Bessie’s, the frozen food business founded in 2000, for about £210m.

Along with Aunt Bessie’s puddings and roast potatoes — an integral part of a British roast dinner – the deal also included its factories in Hull, England. The factory produces 500 million frozen Yorkshire puddings a year and employs about 350 people. This deal will help Nomad Foods to get a grip on the frozen Sunday roast market as Aunt Bessie’s potatoes and  puddings are well-known.

However, this is only the latest step in Nomad Foods’ ambitious expansion. The company’s portfolio already includes brands like Birds Eye, Findus and iglo increases. Although, it added to this succulent menu of frozen nibbles in April when Nomad Foods completed its acquisition of Goodfella’s Pizza .

The deal between William Jackson, the former owner of the Yorkshire pudding brand and Nomad Foods highlights just how successful companies in northern England can be. With the government having already committed £3.4bn to local growth, other private investors has also deemed northern companies to be investment worthy. 

Commenting on the new deal, Noam Gottesman, founder and co-chairman of Nomad Foods, said: “Similar to Goodfella’s Pizza, which we acquired earlier this year, Aunt Bessie’s is expected to be immediately accretive to earnings while providing complementary category exposure, synergy opportunities and new avenues for growth.”

This is especially good news after Aunt Bessie’s croquettes were called back from Lidl in April because it included egg without warning for it. Hopefully this takeover will prove to be beneficial for the Yorkshire brand. 

About the Author

Varsha Saraogi

Varsha Saraogi

As feature writer and a recent MA Journalism graduate, Varsha has joined the Elite team to fuel her passion. Along with being immersed in the money making sector and ranting about women’s rights, she will be hunting for news about everything business related. And burying her head in economic magazines. Follow her on twitter at @msvarshasaraogi for her mundane musings.

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