The online florist whose flowers are fit for your letterbox has raised £2.5m in a Series A round led by MMC Ventures
There's nothing we love more than seeing a company we earmarked as a One to watch live up to expectations. Following in the footsteps of Sugru and Lost My Name, we're delighted to report that Bloom & Wild, the online and mobile florist that's revolutionised flower delivery, has raised £2.5m in a Series A funding round led by MMC Ventures.
Launched in 2013, Bloom & Wild has shaken up the floristry industry with its postbox-friendly bouquets, which are shipped soon after being cut and delivered safely through doors even when recipients are out and about. This leaves them free to arrange their flowers however they see fit once they've arrived. People can also select and send flowers in less than 30 seconds with the Bloom & Wild mobile app.
The £2.5m raised through its Series A round will further support the company's website and app development and help it trial new products. MMC Ventures, a VC fund and active investor in technology start-ups, joins existing angel investors, including Samos, Catamaran Ventures and Scott Sage, who also participated in the round. It comes a week after Bloom & Wild announced that its iOS app supports the newly launched Apple Pay.
“We set out to create a flower brand that our customers genuinely love, with a focus on the best possible experience in buying and receiving flowers," said Aron Gelbard, co-founder and CEO of Bloom & Wild. "The ability to place orders in seconds via our app and website and to receive freshly cut and beautifully presented flowers through the letterbox is clearly resonating with customers, and now with investors. Today’s funding marks an exciting next step – we look forward to working with Camilla and the team at MMC as we continue improving the proposition.”
Camilla Dolan, investment director at MMC Ventures, added: “Aron and the team have built a fantastic product with Bloom & Wild, which we are really proud to be supporting. We’ve been particularly impressed with the approach they have taken to applying technology to creating a perfect gift experience for flower lovers. The MMC team have significant experience in supporting and helping to scale on-demand businesses, so we’re excited to start working closely with the team over the coming months.”
While it's brilliant to see Bloom & Wild flourishing, it's not all that surprising. After all, we always knew its founders had the seed of a great idea.