Keeping the customer front-of-mind builds a stronger brand
In a world where brands are more visible than ever before, retailers have little choice but to put themselves in their customers’ shoes from the outset
Jacqueline Gold
Gold needs no introduction. Not only has she built Ann Summers into a household name with a turnover of over £150m, she has netted accolades including Retail Weeks Most Powerful Woman in Business and Most Inspirational Celebrity at the Inspirational Women Awards 2012. And in addition to supporting startups with her columns in Elite Business, she also runs a weekly Twitter campaign under the hashtag #WOW to support and promote budding female entrepreneurs.
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