Paul Lindley's baby-food brand is recognised for its commitment to improving the health of children and joins other certified B Corps including Kickstarter and Ben & Jerry's
Photo credit: Emilie Sandy Photography
In a world threatened by climate change and where many continue to live in poverty, businesses are almost duty-bound to have a purpose beyond profit. Ticking all of the necessary CSR boxes is one thing but by being a force for good, companies have an opportunity to fundamentally improve the societies that they serve.
One of the companies already doing this is Ella's Kitchen, the British baby-food brand founded by Paul Lindley in 2006. The business was launched with a single mission: to improve children’s lives through developing healthy relationships with food. And we're delighted to report that the company has now been awarded certification as a B Corporation in recognition of its commitment to putting purpose ahead of profit.
Coinciding with the company's 10th anniversary, the certification sees Ella's Kitchen join over 1,600 other companies including Ben & Jerry's and Kickstarter, all of whom have been certified as B Corps since the launch of the B Corp movement in 2008.
As well as selling healthy baby food, Ella's Kitchen has been an incredibly active campaigner on issues around childhood nutrition. In 2013, the company published Averting a Recipe for Disaster, a national manifesto to tackle rising rates of obesity and diabetes in the UK, and it has also partnered with charities including Save the Children. Ultimately it's initiatives like this that have seen the brand recognised by the B Corp movement.
"It is a privilege to be part of a movement of businesses with a shared mission to transform the global economy for the better," said Paul Lindley, founder and chairman of Ella’s Kitchen. “Ensuring business is used as a force for good in society is something that is very close to my heart; it was the founding purpose behind Ella’s Kitchen and something I have been actively campaigning for in the UK for many years. This is just the tip of the iceberg; the time is now for more British businesses to take accountability for their social and environmental impact.”
Irwin Simon, founder and president of the Hain Celestial Group, which acquired Ella's Kitchen in 2013, added: “I am absolutely thrilled that Ella’s Kitchen has been certified as a B Corp. The B Corp movement has the potential to be one of the most important of our lifetime, leading the way in showing how business can serve shareholders, our communities and the planet."
Earth's future should be in safe hands if more companies follow the example of Ella's Kitchen and its fellow B Corps.