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With a little help

Thursday, 06 February 2014 Adam Pescod

With a little help
What do Apple, Microsoft, Facebook, Twitter and Google all have in common? Other than being the world’s leading tech firms, they were also founded by personal acquaintances. What, then, makes friendship such a powerful force in business?

Address the stress

Thursday, 06 February 2014 Dara Jegede

Address the stress
There is such a thing as ‘good pressure’ – when we feel galvanised and eager to achieve. When that pressure turns to stress, it can cause problems for employees and employers alike

Pop culture club

Thursday, 06 February 2014 Amy-Louise Roberts

Pop culture club
For years, brands have utilised popular culture to inform and enhance advertising strategies. Now, with increasingly sophisticated technology and ever more savvy consumers, what does the future hold for culture-driven marketing?

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